Building a Facebook Target Audience for Tourism
Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and Instagram, Whatsapp, etc.). Let’s take a look at how targeting works for ads in Business Manager and how to build a target audience for a travel, tourism or hospitality campaign.…
Read MoreDiversity in Tourism: Takeaways from the Travel Unity Summit Southeast
By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming more commonplace, representation of the diversity that surrounds us has always been more than a trend. Travel Unity is an organization that seeks to make the world of travel welcoming…
Read MoreIdentifying Local Influencers
In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are existing members of your community that have built an audience and thought-leadership around your destination – they’re the best brand ambassadors you may not know yet. Being a community member…
Read MoreGamification to Drive Engagement: More than One Way to Create Fun
When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients that include an element of gamification. It’s fun to get the creative juices flowing and connect with the target audience in a way that’s fun for them, too. When you…
Read More5 Ways to Keep a Forward-Thinking Mindset
I first wrote down these five steps to keeping a forward-thinking mindset in the fall of 2020. The future was uncertain, and it was hard to stay positive. This week I joined the Accelerate Women Leaders in Travel Retreat in Kennebunkport, Maine and it served as a great reminder to look back at how far…
Read MoreGas Prices and Drive Markets
Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…
Read MoreCommitment: Creating World-Changing Collaborations
This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on over 5 years of podcast interviews, over a decade of conversations and first-of-its-kind research. In it, I identified three key parts to creating and maintaining successful world-changing collaborations. 3 C’s framework: Communication, Commonality and…
Read MoreCommonality: Creating World-Changing Collaborations
In the last blog, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on over 5 years of interviews on my podcast with professionals from all parts of the travel and tourism industry. From those conversations, I identified three key parts to creating and maintaining successful world-changing…
Read MoreCommunication: Creating World-Changing Collaborations
As we start to look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after 9/11 and again after the great recession and we will do it again after the COVID-19 pandemic. We need new thinking and new ideas to help create the new normal…
Read MoreLuxury Travel Trends
The luxury market has been shifting since 2016 from a desire for luxury goods to more demand for luxury experiences. There is a “pursuit for experience over possession.” Affluent consumers are seeking higher spiritual and emotional fulfillment, leading them to travel. Not only do luxury travelers want a high-end experience, they are also focused on…
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