Tourism Innovation: Five 2020 Practices to Carry into 2021
Let’s not let the last 12 months go to waste. It may seem hard to find but, I know there was a lot of good that came out of last year. As we start 2021, these are five things that the travel, tourism and hospitality industry can take forward with us to continue the tourism…
Read MoreTop Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity
There is no question in anyone’s mind – this was a tough year for tourism marketers. With travel largely shuttered in the face of the COVID-19 pandemic, shelter-at-home orders, budgets cut and so many American workers furloughed, travel was at an all-time low. But it wasn’t all doom and gloom in the tourism industry. Destinations…
Read MoreCommitment: Creating World-Changing Collaborations
This is the last post in a series introducing a 3-part framework for creating world-changing collaborations. This framework is based on 4 years of podcast interviews, conversations and research. In it, I identified three key parts to creating and maintaining successful world-changing collaborations. 3 C’s framework: Communication, Commonality and Commitment. Today, we will cover the…
Read MoreCommonality: Creating World-Changing Collaborations
Last week, I shared a 3-part framework for creating world-changing collaborations. The 3Cs framework is a crowd-sourced framework based on 4 years of interviews on my podcast with professionals from all parts of the travel and tourism industry. From those conversations, I identified three key parts to creating and maintaining successful world-changing collaborations. 3Cs framework:…
Read MoreCommunication: Creating World-Changing Collaborations
As we start to round the corner on 2020 and look toward the future and recovery for our industry, we have a tremendous opportunity to rebuild smarter. We did it after 9/11 and again after the great recession and we will do it again after the COVID-19 pandemic. We need new thinking and new ideas…
Read MoreCapacity Building in Communities for Destination Development
Capacity building is the process of developing strength and sustainability. The process helps organizations and communities achieve longevity and focus more on fulfilling their mission and less on survival. There are several different components to capacity building including: Giving people the tools they need to feel engaged and empowered Educating people on different processes Giving…
Read MoreDiversity, Equity and Inclusion: 4 Tourism Resources
“Life is change. Growth is optional. Choose wisely.” – Karen Kaiser Clark Given all the racial injustice happening across the country, conversations around equity, diversity and inclusion – which were formally often reactive to specific situations – have transitioned to proactive discussions to effectively implement change. However, many are wondering the best place to start.…
Read MoreDiversity in Tourism: Diversity = Everybody
Everybody is a tourist at some point in their lives. Everybody likes to take a vacation. Everybody dreams of getting away from the day to day and traveling to a destination that will soothe their soul. It’s interesting however that for some members of our society that travel daydreaming comes with having to first investigate…
Read MoreThe Importance of Core Values
Living in today’s world has been an experience unlike any we have been through before. So much of what we knew to be true, expected to happen and planned for, drastically changed for so many of us. At Break the Ice Media, working in the travel and tourism industry is what we do, who we…
Read MoreMeasuring Marketing Campaigns
The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability to course-correct or change your strategy throughout the campaign is key to knowing what campaigns are repeatable and which tactics work best for your organization. In fact, in our strategic process, measuring is an important…
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