Travel and Tourism Terms, Acronyms & Abbreviations
Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…
Read MoreHow to Promote Local Tourism
When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization (DMO) or Tourism Promotion Agency (TPA), you’re able to get some free marketing that will help to distribute your…
Read MoreSuccessful Collaborations start with Commonality
Successful collaborations start with commonality. The most important commonality elements include establishing and agreeing on goals for the collaboration, having strong champions, and designing the collaboration to benefit all participants.
Read MoreApplying the Science of Behavior Change to Tourism Marketing
We have been working on a sustainable marketing campaign that relies on the ability of our marketing materials to create behavior change. As with anything we undertake at Break the Ice Media, I started with research to understand the best way to inspire a change in behavior. I found a five-concept theory presented in a…
Read MoreHow to Maximize Virtual Event Impact
We worked with our client to reinvent their virtual conference for the second year to ensure it offered the best value and opportunities. Here are four tips on maximizing your next virtual event.
Read MoreHow Your Competition Could Make You More Successful: 2021 Research Findings
While it might seem intuitive that collaborators are avoiding working with organizations who provide similar products and services to the same audience, we were surprised to see that the opposite is true.
Read MoreMindsets & Marketing: How Embracing a Growth-Mindset Can Set Your Destination up for Success
We learned that having a growth mindset – or calling yourself “growth-minded” – is more than just forward motion. It is a willingness to work, learn, grow, fail, and try again. … We’ve pulled out five lessons for destination marketers to help you adopt a growth mindset and set your destination up for success:
Read MoreInvisible Obstacles to Collaboration
Communication is a key ingredient to being a successful collaborator. Honing your presentation and listening skills will make a difference. However, there are obstacles that can get in your way of successful collaborations. These could be considered invisible obstacles to collaboration because they are easy to overlook. Imposter Syndrome One of the biggest obstacles that many people suffer from…
Read MorePresentation and Listening Skills for Successful Collaborations
Improving presentation and listening skills will make us better communicators and collaborators. Performance coach Carol Lempert shared insights on how to sound and look confident, how to pitch an idea, and how to use high gain questions to make stronger connections and create better collaborations.
Read MoreThe Creative Process and Collaboration
The very essence of the creative process that happens when producing theatre is grounded in collaboration. … it’s how you show up to the collaboration that will make the biggest impact.
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