Creating Your 2019 Travel and Tourism Marketing Strategies and Plan
We recently released a 5-part video series on how to create your tourism marketing plan for 2019. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing that we…
Read More2018’s Best Tourism Campaigns: Our Five Favorites
As we reach the end of another great year and start to plan for campaigns to come, our team likes to draw inspiration from those in tourism who are breaking the mold, doing things differently, and wowing travelers around the world. At Break the Ice Media, we’re all about creativity and collaboration. So, it’s only…
Read MoreGrowth of International Travel: Tourism Trends in the United States
As one of the world’s strongest industries, Travel & Tourism generates prosperity across the world. This industry creates jobs, supports the export of goods, and creates incredible experiences. Plain and simple, it cannot be denied that tourism is an economic driver. As such, tourism at any level is positive to the economy. However, there’s a…
Read MoreFood for Thought: Inspirational Food Writing Tips for Destination Marketing
“One cannot think well, love well, sleep well, if one has not dined well.” ― Virginia Woolf Inspiration to travel can be sparked by alluring restaurant destinations. Since meals are a big part of any trip, writing about food in a way that inspires is key to destination marketing. As a food writer with the Democrat…
Read MoreHow Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget
Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of changing variables slowly over time, campaign by campaign, is now a much quicker process with several new tools. One of the first projects where I used Facebook split testing tools for Facebook advertising was on a…
Read More4 Digital News Solutions for the Modern PR Pro
As a modern PR professional, keeping up to date on the news is half the job. It’s important for me to be aware of the current political landscape, breaking news (both locally and nationally), and even the “trending” news, “silly” hashtags and viral topics that blow up our newsfeeds. Each of these things could affect…
Read More7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan should be a collaborative team effort, pooling your team’s knowledge and resources to make sure everyone is on the same page and everyone’s ideas are heard. Breaking down the plan into actionable steps can help…
Read MorePinterest for Destination Marketing Content
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Pinterest for destination marketing. Pinterest is an interesting beast. Part social media channel,…
Read More5 Reasons Why Eye-Catching and Authentic Photos are Everything in Tourism Marketing
The best part of a vacation is living it. The second best part is re-living it through the authentic photos you capture while there. Photography is everything when it comes to travel – so it stands to reason that it should be a big part of your tourism marketing strategy. But all too often, destinations…
Read MoreInside A Blogger’s World
A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for both Travel Media Showcase (TMS) and the Travel Bloggers Exchange (TBEX) when they brought their conferences to the western part of New York. We embarked on nine days of touring…
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