Destination Podcasts: Telling Your Story

It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring creativity and collaboration in the travel and tourism industry. Podcasting gives you the opportunity to talk to fascinating people and tell their stories in ways you might not be able…

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Changing Travel Trends in 2023

Changing Travel Trends in 2023

With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to their vacations as a way to take things slow. In our internet age it is easy to become overwhelmed— coupled with a post-pandemic desire to explore the world, traveler behavior has concocted a new recipe…

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What is Accessibility in Tourism?

What is Accessibility in Tourism?

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities – but without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on…

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Collaboration Drives Sustainable Tourism

Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…

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Main Street Marketing and Community Partnerships

The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit study found that 82 percent of consumers were willing to spend more money to support a local business. Tourists are looking to find small, hidden gems while they’re on vacation…

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Low-Cost Marketing Tools for Tourism Promotion

Low cost marketing tools for tourism promotion

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, the strategies and tactics are in place. But then what are the tools to accomplish it all? We’re going behind-the-scenes to look at…

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Are DMOs Evolving into Placemakers?

Are DMOs Evolving into Placemakers?

I have been exploring the changing role of destination marketing organizations (DMOs) through conversations with guests on my podcast Destination on the Left. My interest revolves around DMOs taking a more holistic approach to managing a destination’s brand and story by engaging with locals and serving the community in addition to focusing on attracting visitors.…

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2022 Top Tourism Campaigns Bring Typing Ponies & Talking Kangaroos

This year saw us returning to travel in big ways, and the campaign ideas rose to match! We found some of the most creative, quirky, content-driven ideas out there and summed them up for this year. From Ryanair on TikTok to horses that will answer your emails. In no particular order, here are our picks…

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