Co-opetition: Good For Business

Co-opetition: Good for Business

I am a huge believer in co-opetition – where perceived competitors cooperate and together create something bigger than they could do on their own. It is this type of collaboration that I think makes the biggest impact and the guests on my podcast Destination on the Left believe it too. I have been learning from…

Read More

How to Combat Overtourism Through Marketing & PR

How to Combat Overtourism Through Marketing & PR

Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has a downside – overtourism. Overtourism is when there are too many visitors in a particular destination. The impact, as explained by the World Tourism Organization, is congestion at specific locations…

Read More

Using Anniversaries, Celebrations and Awards for Tourism Marketing

Using Anniversaries, Celebrations and Awards for Tourism Marketing [image of several people with wine glasses bringing them together to cheers]

Break the Ice Media celebrated a milestone anniversary in 2019, 10 years since I started the company. In that year, I was also recognized with the Small Business Person of the Year award from the Small Business Council of Rochester. Many celebrations, anniversaries and awards are integral to successful tourism marketing campaigns. Some of the ingredients…

Read More

Presentation and Listening Skills for Successful Collaborations

Presentation and Listening Skills for Successful Collaborations

Improving presentation and listening skills will make us better communicators and collaborators. Performance coach Carol Lempert shared insights on how to sound and look confident, how to pitch an idea, and how to use high gain questions to make stronger connections and create better collaborations.

Read More

Invisible Obstacles to Collaboration

invisible obstacles to collaboration

Communication is a key ingredient to being a successful collaborator. Honing your presentation and listening skills will make a difference. However, there are obstacles that can get in your way of successful collaborations. These could be considered invisible obstacles to collaboration because they are easy to overlook.   Imposter Syndrome  One of the biggest obstacles that many people suffer from…

Read More

4 Brand Storytelling Lessons from a Former Washington Speechwriter

4 Brand Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017, I had the chance to listen to Jon Favreau, former speechwriter for former President Obama, talk about his time in Washington. While the stories he told – days on the…

Read More

TikTok for Tourism Marketing

TikTok for Tourism Marketing

Just as we all were getting used to using Facebook, Instagram, and Twitter as marketing tools, we now have to find our way through another one. Fear not! TikTok is one of the easier platforms to use when it comes to marketing. You’ll just need some creativity and the willingness to follow the latest trends.…

Read More

What the heck is a Facebook Pixel?

What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from Facebook ads – and the best part is it can measure activities beyond the initial click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and…

Read More