Cultural Institutions: Reopening with Resilience & Serving Visitors
With many states easing up on restrictions and moving into the next phase, reopening is likely the main topic of conversation – or debate – right now for cultural institutions. Whether the decision for the time being is to open or remain closed, be virtual or on-site, it is extremely important to be engaging with…
Read MoreCraft Beverage: Emerging Trends and Reopening Marketing
Craft beverages have exploded in popularity over the past few years. But the enjoyment goes beyond imbibing in the drinks themselves. Consumers frequently visit taprooms, wineries and distilleries, looking at them as destinations within themselves. This audience spends their time and money at these locations, with many of them traveling to visit different tasting rooms.…
Read MoreFrugality is the Mother of Creativity
Having money isn’t the only tool needed to promote a destination… Where are your marketing dollars coming from right now? Where will they come from in the next six months? In the next year? The first part of 2020 has forced us to be creative, and the creativity isn’t stopping any time soon. Change is…
Read MorePrepare for Reopening Now with these Recovery Marketing Tactics
I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My team rounded up several actionable ideas that will help you be ready for the recovery. An integrated plan is always more powerful than siloed tactics, and below are steps that…
Read MoreTourism Recovery Planning: How to get started
The signs of recovery are starting to bubble up. Which means that for tourism businesses and organizations, it’s time to start recovery planning. It’s time to reevaluate the world and circumstances around us and create a plan for recovery and reopening. Recovery is the final of the four phases of a crisis. Adapted from Hong…
Read MoreStrategic Planning for Recovery
Author and motivational speaker Simon Sinek said it best, “These are not unprecedented times. There are many cases where change or something unexpected has put many companies out of business and made other companies come out stronger and reinvent themselves.” As we’ve watched this pandemic unfold over the past couple of months, we’ve been witness…
Read MoreAdapting to Remote Work: Virtual Experiences, Online Learning and Resources
It is hard to believe that one month ago people everywhere were going into work, sitting in class, spending their weekends at bars and restaurants, and traveling around the world. Now, we’ve settled into a new normal of remote work, online classes, and virtual events like Zoom happy hours and other online experiences. Working from…
Read More6 Strategies to Prepare for Tourism Recovery
From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in April with 12 amazing presenters and three full days of content focused around digital marketing, travel trade and niche marketing within the tourism industry. The topics covered ranged from food tourism to family travel –…
Read MoreWorking Through a Pandemic in the Travel and Tourism Industry
We are not in control. That is what creates the fear that drives panic and hysteria when something like the Coronavirus hits. We are not in control. That is true to some extent but I do not buy into that notion 100%. We are not in control of how this virus is spreading from continent…
Read MoreTravel and Tourism Terms, Acronyms & Abbreviations
Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space. This is great, but if you don’t know what the acronym or abbreviation stands for, it may feel like people are speaking a different language. For those of us in the tourism industry, like many…
Read More