Pinterest for Destination Marketing Content
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Pinterest for destination marketing. Pinterest is an interesting beast. Part social media channel,…
Read More5 Reasons Why Eye-Catching and Authentic Photos are Everything in Tourism Marketing
The best part of a vacation is living it. The second best part is re-living it through the authentic photos you capture while there. Photography is everything when it comes to travel – so it stands to reason that it should be a big part of your tourism marketing strategy. But all too often, destinations…
Read MoreInside A Blogger’s World
A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New York recently hosted bloggers for both Travel Media Showcase (TMS) and the Travel Bloggers Exchange (TBEX) when they brought their conferences to the western part of New York. We embarked on nine days of touring…
Read MoreEmail Marketing for Tourism
Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions, email marketers must be strategic with their email marketing campaigns. And when it comes to making a destination stand out, email marketing for tourism can follow many general marketing best…
Read MoreTourism Marketing: A Collaborative Approach
What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet New York State is divided into many counties, all with their own…
Read MoreLow-Cost Marketing Tools for Tourism Promotion
A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, but what are the missing links to accomplishing all that needs to be done? Today we’re going behind-the-scenes to look at some of…
Read MoreFacebook and Tourism Marketing: Best Practices
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Facebook and tourism marketing. Ah, Facebook. The social network so popular, everyone from your…
Read MoreTravel PR: How to Turn Desksides into Destination Guides
At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that you want to work with. And while email pitches, travel shows, and even the phone call all have their purpose, there is one more public relations tool destinations need to…
Read MoreHow Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…
Read MoreIncrease Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors to their communities in order to meet their annual revenue goals. One way to reach those visitors and increase foot traffic in mass is by marketing to the motorcoach industry. Motorcoaches bring up to 50…
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