Thanks for joining our email list!

You'll be getting a confirmation email shortly. See something you like? Let us know! We love your feedback on our podcast, blog, and newsletter.

What is Accessibility in Tourism?

What is Accessibility in Tourism?

By Colleen Senglaub | July 18, 2023

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different forms of disabilities. Without widespread accessibility in the tourism industry, this segment remains untapped. This not only limits individuals who are unable to access destinations or services on their own…

Driving Visitation Through Food Tourism

Driving Visitation Through Food Tourism

By Colleen Senglaub | May 10, 2023

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an experience they won’t forget quite like a delicious meal. Food tourism is a creative and effective way for destinations to tell their story, stand out among the competition, and drive visitation. Using Food Tourism to…

Destination Podcasts: Telling Your Story

By Colleen Senglaub | March 28, 2023

It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast, Destination on the Left, exploring creativity and collaboration in the travel and tourism industry. Podcasting gives you the opportunity to talk to fascinating people and tell their stories in ways you might not be able…

Collaboration Drives Sustainable Tourism

By Colleen Senglaub | January 31, 2023

Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…

Main Street Marketing and Community Partnerships

By Colleen Senglaub | January 25, 2023

The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon. After the pandemic, an Intuit study found that 82 percent of consumers were willing to spend more money to support a local business. Tourists are looking to find small, hidden gems while they’re on vacation…

Five Road Trip Trends

By Brittany Lynn | April 18, 2023

Travelers are back to exploring the world. They’re revisiting bucket lists, booking accommodations and crafting out-of-office messages for when it’s time to unplug. Some are booking flights and others are making sure car maintenance is set as they prepare to hit the road. Road trips are a travel trend that is here to stay. From…

Diversity in Tourism

Diversity in Tourism: Takeaways from the Travel Unity Summit Southeast

By Brittany Lynn | May 18, 2022

By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming more commonplace, representation of the diversity that surrounds us has always been more than a trend. Travel Unity is an organization that seeks to make the world of travel welcoming…

Can Curated Experiences Help Your Tourism Marketing?

Can Curated Experiences Help Your Tourism Marketing?

By Lisa Doerner | March 1, 2023

In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

Collaboration Thrives in Travel & Tourism

Collaboration Thrives in Travel & Tourism

By Lisa Doerner | January 26, 2022

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and responsive to change. To be successful, it also meant a willingness to collaborate, sometimes with a perceived competitor. Connecting and embracing collaboration with others in the industry, despite being in…

What Makes Today's Tour Guides Successful

What Makes Today’s Tour Guides Successful?

By Adena Miller | June 21, 2023

In today’s travel industry, tour guides are more important than ever. Guides who drive business have the responsibility to enhance the travel experience by keeping guests happy, safe and inspired. This is the person who can make or break a trip; therefore, finding the right match for your group is essential. We spoke with several…