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What the heck is a Facebook Pixel?

What the heck is a Facebook Pixel?

By Camille | May 31, 2022

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from Facebook ads – and the best part is it can measure activities beyond the initial click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and…

Building a Facebook Target Audience for Tourism

Building a Facebook Target Audience for Tourism

By Camille | May 24, 2022

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and Instagram, Whatsapp, etc.). Let’s take a look at how targeting works for ads in Business Manager and how to build a target audience for a travel, tourism or hospitality campaign.…

Gamification to Drive Engagement

Gamification to Drive Engagement: More than One Way to Create Fun

By Camille | May 3, 2022

When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients that include an element of gamification. It’s fun to get the creative juices flowing and connect with the target audience in a way that’s fun for them, too. When you…

Gas Prices and Drive Markets

Gas Prices and Drive Markets

By Camille | April 12, 2022

Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…

Writing Digital Content: Email, Social & Web

Writing Digital Content: Email, Social & Web

By Camille | January 12, 2022

A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages and blog posts and beyond. Let’s take a look at three main pieces of digital content that everyone uses: email marketing, social media and website content. Writing Email Marketing Newsletters…

Facebook and Tourism Marketing: Best Practices

Facebook and Tourism Marketing: Best Practices

By Camille | September 15, 2021

Social media is a standard marketing practice now, and holds several powerful platforms for tourism marketers. Taking on social media can be challenging, especially with limited time and budget. In this series, we explore best practices for destinations and attractions across different channels. Today, we’ll look at Facebook and tourism marketing. Ah, Facebook. The social…

How to use Facebook Ads for Tourism

How to use Facebook Ads for Tourism

By Camille | August 4, 2021

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are spending their time. With 2.4 billion monthly active users, over a third of the total world population, Facebook remains one of the best channels for reaching people with messages. What does that mean for those…

Elements of Top Tourism Campaigns

Elements of Top Tourism Campaigns

By Camille | July 28, 2021

You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these traits. But even before the results are revealed, it seems like there is something special about them. For the past four years, we’ve covered the top campaigns of the year…

Applying the Science of Behavior Change to Tourism Marketing

Applying the Science of Behavior Change to Tourism Marketing

By Camille | May 25, 2021

We have been working on a sustainable marketing campaign that relies on the ability of our marketing materials to create behavior change. As with anything we undertake at Break the Ice Media, I started with research to understand the best way to inspire a change in behavior. I found a five-concept theory presented in a…