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Adding Strategy to Tactical Marketing

Adding Strategy to Tactical Marketing

By Camille | October 6, 2017

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re engaging in tactical marketing. The question at hand is – what is driving it? Does every communication and post align with a larger strategy that ties into your goals? Let’s…

Maximizing & Proving Tradeshow ROI

Maximizing and Proving Tradeshow ROI

By Camille | September 14, 2017

What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the investment of a booth at their event. Connections, hot leads, an exchange of knowledge top these lists, but are you getting the most out of them? When the show ends and you’re back in the…

So what is content marketing, actually?

So what is Content Marketing, actually?

By Camille | August 25, 2017

You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When I joined the team at Break the Ice Media in 2011, generating marketing content was a hot topic. Soon after, the trend was said to be fading away. We were…

8 social media marketing tips

8 Beginner Social Media Marketing Tips

By Camille | July 14, 2017

Social media is an ever-changing medium – with new platforms and updates rolling out constantly. But it’s also a great way to connect with your fan base on a more direct level – to engage, answer questions, and get real time, crowdsourced feedback on your product or destination. I know it can be tricky to…

When to add a new social media channel

When to Add A New Social Media Channel

By Camille | June 9, 2017

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when…

social media strategy building blocks

Social Media Strategy Building Blocks

By Camille | May 26, 2017

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in Fairport, NY, established in 1974. Break The Ice Media has worked with the winery for over 7 years, creating and executing strategic marketing plans. The social media strategy, just like the…

3 (More) Trends from eTourism Labs

3 (More) Trends from eTourism Labs 2017

By Camille | April 20, 2017

A few weeks ago I shared some of my learnings and takeaways from the eTourism Labs conference this year. (Read that post) It’s such an info-packed conference that I couldn’t get to everything in just one post! We’ve already covered the trends of Mobile, Visuals, Personalization and Measurement. My next favorite topics from the conference were…

Snaptastic: A Destination's Guide to Adding Snapchat

Snaptastic: A Destination’s Guide to Adding Snapchat

By Camille | March 10, 2017

It’s no secret that I love Snapchat. And lately it’s been impossible to escape from the headlines of the rising star platform. Snapchat use is on the rise, wait – it’s on the decline, it’s actually both. Snapchat is doing well or it’s setting itself up for failure. Snapchat is unique, Instagram and Facebook are…

Unlocking the Power of Travel Apps

Unlocking the Power of Travel Apps

By Camille | February 17, 2017

On Tuesday, I attended a seminar hosted by I Love NY about using TripAdvisor and Viator for destinations.  The information provided was compelling, relevant, and motivating. But as with all seminars, there’s a disconnect between the information gathering stage, and the action stage, the “shopping cart abandonment” of the travel industry if you will. As…

Destination: Insta-Sensation!

Destination: Insta-Sensation!

By Camille | December 15, 2016

  Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep up with, let alone trying to balance a Pinterest, Tumblr, or Youtube channel. But if there’s one social media your destination absolutely, unequivocally needs, it’s Instagram. And not an account that you use twice a…