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When to add a new social media channel

When to Add A New Social Media Channel

By Camille | June 9, 2017

How do you know when it’s time to add a new social media channel? In previous posts, we talked about Instagram, hashtags, and how to know if Snapchat is right for your destination. But when is the right time to pull the trigger and add a new channel? We recently encountered this question at BTI when…

social media strategy building blocks

Social Media Strategy Building Blocks

By Camille | May 26, 2017

Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards is an award-winning winery in Fairport, NY, established in 1974. Break The Ice Media has worked with the winery for over 7 years, creating and executing strategic marketing plans. The social media strategy, just like the…

3 (More) Trends from eTourism Labs

3 (More) Trends from eTourism Labs 2017

By Camille | April 20, 2017

A few weeks ago I shared some of my learnings and takeaways from the eTourism Labs conference this year. (Read that post) It’s such an info-packed conference that I couldn’t get to everything in just one post! We’ve already covered the trends of Mobile, Visuals, Personalization and Measurement. My next favorite topics from the conference were…

Snaptastic: A Destination's Guide to Adding Snapchat

Snaptastic: A Destination’s Guide to Adding Snapchat

By Camille | March 10, 2017

It’s no secret that I love Snapchat. And lately it’s been impossible to escape from the headlines of the rising star platform. Snapchat use is on the rise, wait – it’s on the decline, it’s actually both. Snapchat is doing well or it’s setting itself up for failure. Snapchat is unique, Instagram and Facebook are…

Unlocking the Power of Travel Apps

Unlocking the Power of Travel Apps

By Camille | February 17, 2017

On Tuesday, I attended a seminar hosted by I Love NY about using TripAdvisor and Viator for destinations.  The information provided was compelling, relevant, and motivating. But as with all seminars, there’s a disconnect between the information gathering stage, and the action stage, the “shopping cart abandonment” of the travel industry if you will. As…

Destination: Insta-Sensation!

Destination: Insta-Sensation!

By Camille | December 15, 2016

  Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep up with, let alone trying to balance a Pinterest, Tumblr, or Youtube channel. But if there’s one social media your destination absolutely, unequivocally needs, it’s Instagram. And not an account that you use twice a…

#TrendingNow: Hashtags and the Tourism Industry

#TrendingNow: Hashtags and the Tourism Industry

By Camille | October 28, 2016

As someone who spends a lot of time on social media, I think it’s about time we talk about travel hashtags. Hashtags – known as # – are used across social media to identify messages focused around a specific topic. Travel hashtags fall under one of these subsets, specifically used by travelers and within the travel…

BTI wins a 2015 PRism

BTI wins a 2015 PRism

By Camille | June 26, 2015

The path to a PRism in 2015 started, for us, in August 2014. Nicole, Sarah and I attended the PRism Awards on June 18, 2015, and won a PRism for our work in media relations for the Casa Larga Purple Foot Festival.  Here’s how we got there: Casa Larga’s annual Purple Foot Festival is a celebration…