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Lights, Camera, Action! Television Media Training 101

Lights, Camera, Action! Television Media Training 101

By Adena Miller | August 3, 2018

Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking about your company, it’s another story to feel confident at a television studio and using effective communication on camera. Do you make eye contact with the camera? How much room…

Creating Experiences to Create Memories

Creating Experiences to Create Memories

By Colleen | November 30, 2022

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how to make a destination stand out that still stand true today. Bill Geist, DMOproz, talked about the importance of disrupting the status quo in order to drive brand awareness and visitors to your destination during…

How to Pen the Perfect Pitch

How to Pen the Perfect Pitch

By Colleen | November 9, 2022

Being able to successfully pitch a story to the media is one of the most important tools to have in your PR toolbox. Public relations campaigns take time, energy and effort. It’s an adrenaline rush when a journalist responds to your pitch and wants to cover your story. But how do you make that happen?…

How to Combat Overtourism Through Marketing & PR

How to Combat Overtourism Through Marketing & PR

By Colleen | August 3, 2022

Before March 2020, an influx of people had been traveling to impressive destinations. While on one hand this is exciting, that surge of travel has a downside – overtourism. Overtourism is when there are too many visitors in a particular destination. The impact, as explained by the World Tourism Organization, is congestion at specific locations…

Public Relations Takes Time

Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts

By Colleen | June 14, 2022

Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media relations take time – because at their core, they’re about building relationships. Heck, relations is right in the name!   Back in elementary school, building relationships was easy. You’d share your pudding with someone and…

tapping into niche market tourism

Tapping into Niche Market Tourism

By Colleen | March 8, 2022

What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve said it before, tourists are looking for experiences. So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align…

The Difference Among Travel Media

The Difference Among Travel Media

By Colleen | January 19, 2022

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. These changes in the industry have only been exaggerated by the pandemic. Each one of…

The Evolution of Welcome Centers

The Evolution of Welcome Centers

By Colleen | October 19, 2021

Welcome centers were created to provide travelers with helpful information to improve their stay. They provide suggestions on things to do and aim to convince visitors to stay a little longer. Visitors often needed to seek out these centers to get brochures and maps, within a destination or at a highway stop on the way.…

Collaborative Marketing in Tourism Working Together to Lift All Boats

Collaborative Marketing in Tourism: Working Together to Lift All Boats

By Colleen | September 22, 2021

In the travel, tourism and hospitality industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist…

Creative Travel Writing for Your Destination

Creative Travel Writing for Your Destination

By Colleen | August 31, 2021

I participated in a creative writing skills workshop at a PRSA Travel & Tourism Conference with the very talented Pam Mandel. During this day-long workshop, we talked about creative travel writing: what it is, how to do it well, and how to avoid common pitfalls. By the end of the day, I felt empowered and enabled…