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making the most of tourism media events

Making the Most of Tourism Media Events

By Colleen | March 2, 2018

For travel and tourism brands, attending media events are a great way to get your destination in front of travel bloggers, journalists, editors, and freelancers. But it’s more than just showing up. A lot of time and effort (and sometimes money) goes into attending tourism media events. I’m going to walk you through our process-…

developing a strategic content marketing plan

Developing a Strategic Content Marketing Plan

By Colleen | October 13, 2017

We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information and dive into creating a content strategy? Developing a content strategy. It’s important to create content. It’s more important to create good, quality content – and make it available to the right people at the…

A DMO's Guide to Understanding Travel Influencers

A DMO’s Guide to Understanding Travel Influencers

By Colleen | July 21, 2017

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media posts about your latest trip are doing more than inducing FOMO in all of your friends – they’re starting to inspire and influence the travel decisions of others. And since we all know that consumers…

3 Questions to Ask Yourself When Writing for Business

3 Questions to Ask Yourself When Writing for Business

By Colleen | February 3, 2017

I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy for newsletters and websites. But every piece I write requires a different voice and tone, as well as consideration about the client’s audience and platform. As you move from one…

Top 6 Traits that Successful PR Pros Need

Top 6 Traits that Successful PR Pros Need

By Colleen | November 18, 2016

PR professionals are a special kind of people – it’s okay, I can say it because I’m one of them. Some outsiders may call us geniuses while others may call us plain crazy. But there are certain traits that PR professionals need in order to be successful. Passion: Passion is contagious, recognizable and a necessary…

150 Days and Counting: 4 Things I've Learned By Going Client to Agency Side

150 Days and Counting: 4 Things I’ve Learned By Going Client to Agency Side

By Colleen | October 7, 2016

It’s hard to believe that it’s already been 5 months since I started at Break the Ice! Thinking back, I remember being nervous to join an agency since I had always worked on the client side of the relationship. As I reflect on what I’ve accomplished at BTI already, I can see how my experience…

Marketing for Group Travel: Building Solid Relationships with Tour Operators

Marketing for Group Travel: Building Solid Relationships with Tour Operators

By Rhonda | March 13, 2024

Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling your destination or attraction with excited travelers, you’ll need to know how to market effectively to tour operators.  According to ABA Foundation (American Bus Association) the most recent statistics (2022)…

creating sample travel itineraries

Creating Sample Travel Itineraries – Dos and Don’ts

By Rhonda | October 25, 2023

Creating sample travel itineraries in the tourism industry is simply a must. They are an opportunity to highlight the many assets and treasures in your destination. Sample travel itineraries are a tactic that we use in destination marketing, both for travel trade as well as for destinations and attractions. For travel trade, this is a…

Under, around and in between: Hidden gems in tourism

By Rhonda | September 26, 2023

The idea of overtourism has been discussed in the United Kingdom and Europe for more than twenty years but only in the past 5 years did it receive a name to define the concept. What was once only felt in destinations like Amsterdam, Barcelona, Venice, Bali and Machu Picchu is now part of a larger…

Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]

Financial Benefits of Group Travel

By Rhonda | August 1, 2023

Tourism is an economic engine. Pre-Covid, the economic impact of tourism was at an all-time high, generating $1.9 trillion in 2019 and supporting over 9.5 million American jobs. Of course, as we experienced over the past few years, a lack of travelers creates ripple effects everywhere you look. In 2020, total economic output generated by…