Join Our Email List

Our weekly email includes our most recent podcast interview and blog, and sometimes fun BTI news. It's our way of sharing our knowledge with you. (We won't spam you- promise)

 
ICYMI Weekly Email

Latest Blog Posts:

Unlocking the Power of Travel Apps

Unlocking the Power of Travel Apps

By Camille | February 17, 2017

On Tuesday, I attended a seminar hosted by I Love NY about using TripAdvisor and Viator for destinations.  The information provided was compelling, relevant, and motivating. But as with all seminars, there’s a disconnect between the information gathering stage, and the action stage, the “shopping cart abandonment” of the travel industry if you will. As…

Four Components of the Sales Funnel

Four Components of the Sales Funnel

By Rhonda | February 10, 2017

If you think what you do for a living has nothing to do with sales, think again. There’s not much that doesn’t include at least some type of sales component. Your job title may not be “sales executive” but trust me, we all sell. Even if you’re not selling a specific product or service, I…

3 Questions to Ask Yourself When Writing for Business

3 Questions to Ask Yourself When Writing for Business

By Colleen | February 3, 2017

I would say about 90% of my job involves writing. Writing for press releases and pitches, to blogs and social media posts, and even copy for newsletters and websites. But every piece I write requires a different voice and tone, as well as consideration about the client’s audience and platform. As you move from one…