4 Brand Storytelling Lessons from a Former Washington Speechwriter

4 Brand Storytelling Lessons from a Former Washington Speechwriter

Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017, I had the chance to listen to Jon Favreau, former speechwriter for former President Obama, talk about his time in Washington. While the stories he told – days on the…

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TikTok for Tourism Marketing

TikTok for Tourism Marketing

Just as we all were getting used to using Facebook, Instagram, and Twitter as marketing tools, we now have to find our way through another one. Fear not! TikTok is one of the easier platforms to use when it comes to marketing. You’ll just need some creativity and the willingness to follow the latest trends.…

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What the heck is a Facebook Pixel?

What the heck is a Facebook Pixel?

You’ve probably heard of pixels, you may have even heard of Facebook pixels. But what is it, really? A Facebook pixel measures online activities from Facebook ads – and the best part is it can measure activities beyond the initial click to your website. Measurement and tracking are crucial to successful tourism marketing campaigns and…

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Building a Facebook Target Audience for Tourism

Building a Facebook Target Audience for Tourism

Meta’s advertising platform is a powerful tool. It allows us to affordably reach and target people anywhere in the world with ads on Facebook (and Instagram, Whatsapp, etc.). Let’s take a look at how targeting works for ads in Business Manager and how to build a target audience for a travel, tourism or hospitality campaign.…

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Diversity in Tourism: Takeaways from the Travel Unity Summit Southeast

Diversity in Tourism

By now, DEAI/DEI is a familiar topic and critical strategy component within professional settings. And while conversations surrounding diversity, equity, accessibility and inclusion are becoming more commonplace, representation of the diversity that surrounds us has always been more than a trend. Travel Unity is an organization that seeks to make the world of travel welcoming…

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Identifying Local Influencers

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on this trend. Local influencers are existing members of your community that have built an audience and thought-leadership around your destination – they’re the best brand ambassadors you may not know yet. Being a community member…

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Gamification to Drive Engagement: More than One Way to Create Fun

Gamification to Drive Engagement

When it comes to driving engagement, gamification is one of the top strategies to make it happen. We love working on projects or with clients that include an element of gamification. It’s fun to get the creative juices flowing and connect with the target audience in a way that’s fun for them, too. When you…

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5 Ways to Keep a Forward-Thinking Mindset

I first wrote down these five steps to keeping a forward-thinking mindset in the fall of 2020. The future was uncertain, and it was hard to stay positive. This week I joined the Accelerate Women Leaders in Travel Retreat in Kennebunkport, Maine and it served as a great reminder to look back at how far…

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Gas Prices and Drive Markets

Gas Prices and Drive Markets

Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the costs of travel increasing because of fuel is certainly reason for concern. It’s the focus of many news stories and earned a spotlight in research we watch about travel sentiment. The question our clients ask…

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