Email Marketing for Tourism
Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of newsletters, notifications, sales and promotions, email marketers must be strategic with their email marketing campaigns. And when it comes to making a destination stand out, email marketing for tourism can follow many general marketing best…
Read MoreTourism Marketing: A Collaborative Approach
What goes into making a location attractive as a tourist destination? Geographic locations are inviting to visitors for a multitude of reasons. However, one thing is guaranteed not to be what travelers are thinking about when making travel decisions – county lines. Yet New York State is divided into many counties, all with their own…
Read MoreLow-Cost Marketing Tools for Tourism Promotion
A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, but what are the missing links to accomplishing all that needs to be done? Today we’re going behind-the-scenes to look at some of…
Read MoreFacebook and Tourism Marketing: Best Practices
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Facebook and tourism marketing. Ah, Facebook. The social network so popular, everyone from your…
Read MoreTravel PR: How to Turn Desksides into Destination Guides
At the heart of media relations – especially when it comes to Travel PR – is building relationships with the writers, bloggers and influencers that you want to work with. And while email pitches, travel shows, and even the phone call all have their purpose, there is one more public relations tool destinations need to…
Read MoreHow Association Management Companies help multi-stakeholder tourism marketing programs
Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of regions come together, their marketing and economic impact exponentially increases. A new approach to serving the travel and tourism industry goes beyond the typical agency/client relationship. They are called association management companies. According to AMC…
Read MoreIncrease Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors to their communities in order to meet their annual revenue goals. One way to reach those visitors and increase foot traffic in mass is by marketing to the motorcoach industry. Motorcoaches bring up to 50…
Read MoreLights, Camera, Action! Television Media Training 101
Public Relations professionals are often assigned the role of a spokesperson or asked to execute media training for clients. While you might be comfortable speaking about your company, it’s another story to feel confident at a television studio and using effective communication on camera. Do you make eye contact with the camera? How much room…
Read More4 Brand Storytelling Lessons from a Former Washington Speechwriter
Disclaimer: This is not a political post. However, politicians and Washington D.C. staff may be referenced throughout the course of this blog. In early 2017, I had the chance to listen to Jon Favreau, former speechwriter for President Obama talk about his time in Washington. While the stories he told – days on the campaign…
Read MoreTwitter for Tourism: Best Practices
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices for destinations and attractions across different channels. In this blog, we’ll explore Twitter for tourism. Mark Twain once said, “The reports of Twitter’s death have been…
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