Tapping into Niche Market Tourism
What is Niche Tourism? Niche market tourism uses programs to attract visitors focusing on a very specific market segment built around a well-defined product. We’ve said it before, tourists are looking for experiences. So it only makes sense that visitors are throwing out generic “everything but the kitchen sink” trips, and planning vacations that align…
Read MoreHow to Market Experiential Travel
… small town and experiential travel is what’s big. With the growing concerns and reports on overtourism, travel writers are responding by helping their readers navigate this overwhelming issue by focusing a lens on second and third tier cities.
Read MoreBecoming More Diverse, Equitable and Inclusive – Small Steps Add Up
Equitable is one of our core values and in 2020 my team decided to lean into this value. We started by evaluating how we were living up to the value and identifying where we could improve on it. What followed were a series of small steps that lead to a big shift in our company…
Read MoreLow-Cost Marketing Tools for Tourism Promotion
A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video, content marketing and more. The goal is to reach travelers and inspire visitation, the strategies and tactics are in place. But then what are the tools to accomplish it all? We’re going behind-the-scenes to look at…
Read MoreCollaboration Thrives in Travel & Tourism
The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business meant being innovative, flexible and responsive to change. To be successful, it also meant a willingness to collaborate, sometimes with a perceived competitor. Connecting and embracing collaboration with others in the industry, despite being in…
Read MoreThe Difference Among Travel Media
You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. These changes in the industry have only been exaggerated by the pandemic. Each one of…
Read MoreWriting Digital Content: Email, Social & Web
A majority of the writing we do for our clients takes shape in the digital realm. From social media and email newsletters to website pages and blog posts and beyond. Let’s take a look at three main pieces of digital content that everyone uses: email marketing, social media and website content. Writing Email Marketing Newsletters…
Read MoreTop Tourism Campaigns of 2021
Happy 2022! At BTI, we typically end our year with a round-up of the top tourism campaigns of the year. Reviewing those destinations and hospitality businesses going above and beyond to share their creative approaches to visitor attraction. This year, we flipped that on its head and decided to kick off the new year with…
Read MoreStorytelling Content is Key in Tourism Marketing
Visitors guides are moving more and more into the digital realm. Especially following 2020, many DMOs have moved to digital-only or a mix of printed guides and digital offerings. Even so, the demand remains high for the information offered, as visitors try to work out what they want. What attractions to see, where to grab…
Read More10 Digital Marketing Trends from Destination Marketers
This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left podcast to the convention and conducted mini-interviews with 14 tourism leaders. Those interviews created a 3-part series for the show with each guest sharing the biggest change in their digital strategy that resulted in big…
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