5 Ways to Keep a Forward-Thinking Mindset
In these uncertain times and with so much unrest in our world, it can be hard to stay positive. These five ways to keep a forward-thinking mindset will help you stay focused on the key things to move your organization through this crisis and come out stronger in the end. I am often accused of…
Read MoreDestination Marketing: Welcoming Visitors Again
Throughout the summer months, states across the US have been loosening restrictions as they reached “phase 4” where most establishments could re-open. After about five months of cabin fever, people are not only eager to leave their houses, but are open to traveling. At this point in time, studies show that most people are comfortable…
Read MoreFood Service Trends: Reopening Farmers Markets and Restaurants
Coming together over food, whether shopping or dining, looks vastly different for farmers’ markets and restaurants that have either opened or re-opened since mid-March. Undoubtedly, the global pandemic has led to devasting effects on the food and food service industries. However, the establishments rising to the challenge are the ones that are able to succeed.…
Read MoreHealth & Travel: Accommodations
As we are thinking and dreaming about travelling, a big part of those dreams are about where we will stay. Now more than ever, people want to know how businesses are managing their staff and other guests. In our current environment, it is commonplace for accommodations to provide easy access to their cancellation, employee, and…
Read MoreVirtual Event Technology: Keep it Simple
We’re all still meeting virtually, and even when in-person events return, we’ll likely see a mix of virtual and live events. Virtual events are not going away. But setting up a virtual event for the first time can be daunting. What virtual event platforms are out there? How do you research and select the tools…
Read MoreVirtual Events: On the Rise and Here to Stay
When the pandemic put a halt on consumers and professionals meeting face to face, innovation blossomed and the concept of virtual events met the demand …
Read MoreCultural Institutions: Reopening with Resilience & Serving Visitors
With many states easing up on restrictions and moving into the next phase, reopening is likely the main topic of conversation – or debate – right now for cultural institutions. Whether the decision for the time being is to open or remain closed, be virtual or on-site, it is extremely important to be engaging with…
Read MoreCraft Beverage: Emerging Trends and Reopening Marketing
Craft beverages have exploded in popularity over the past few years. But the enjoyment goes beyond imbibing in the drinks themselves. Consumers frequently visit taprooms, wineries and distilleries, looking at them as destinations within themselves. This audience spends their time and money at these locations, with many of them traveling to visit different tasting rooms.…
Read MoreFrugality is the Mother of Creativity
Having money isn’t the only tool needed to promote a destination… Where are your marketing dollars coming from right now? Where will they come from in the next six months? In the next year? The first part of 2020 has forced us to be creative, and the creativity isn’t stopping any time soon. Change is…
Read MorePrepare for Reopening Now with these Recovery Marketing Tactics
I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into your overall recovery plan. My team rounded up several actionable ideas that will help you be ready for the recovery. An integrated plan is always more powerful than siloed tactics, and below are steps that…
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