Using Front Line Staff as Brand Ambassadors
One main challenge every destination faces, regardless of size, is how to get the most return on investment from their marketing dollars. When a DMO (Destination Marketing Organization) is looking at their budget and various marketing programs, there are many options for programs that can be created. The trick is to understand what will provide…
Read MoreHow the Tourism Industry Can Connect with the Hygge-Inspired Traveler
Over the last few years, it seems that every industry – from design and travel to fashion and food – has enthusiastically jumped on the hygge bandwagon. Media outlets ranging from The New York Times and Forbes to The Food Network and Travel & Leisure have all touted the inspirational concept, which is still heating…
Read MoreHow to Create a Webinar
Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces to juggle, breaking it down to actionable items is key to success. In this blog, we’ll explore how to create a webinar, step by step. One of our clients, Travel Alliance Partners (TAP), hosts regular…
Read MoreAvoiding Trademark Infringement in Tourism Marketing
A trending topic with many of our clients recently is trademark infringement. And trademarks in general. Not only do you want to avoid trademark infringement in tourism marketing, but also know what to do if you’re working with a trademark brand. Today I’ll share pointers from working on campaigns on both sides of the equation.…
Read MoreThe Economic Impact of Tourism: A Multiplying Effect
What is the economic impact of tourism? Do you spend money when you’re on vacation? More money than you do in your work-a-day life? You know, that really nice hotel with the great spa, restaurants that serve hardy breakfasts, spa-like fresh lunches and that amazingly creative restaurant you normally wouldn’t indulge in for dinner but…
Read MoreThe Difference Among Travel Media
You’re probably familiar with the changing landscape of travel media – smaller travel sections (or staff) in print publications, a rise in frequency of bloggers and freelancers, and the emergence of social media influencers. Each one of these travel media types has different expectations and deliverables. That means you and your destination must work with…
Read MoreBorrowing from the Tourism Marketing Playbook: Why Agencies Collaborate
When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.
Read MoreHow to Work with an Agency: 5 Key Conversations
It’s often the perception that once the contract is signed, the client’s job is over, and the agency’s job begins. But clients should be asking at least five things from their agency partners … Make sure to have these 5 key conversations as you begin to work with an agency.
Read MoreWhy Work with and How to Choose a Marketing Agency
In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what’s the best use of the precious hours available to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization use…
Read MoreHow Tourism Businesses Step Up in Times of Government Shutdown & Other Challenges
Travel is designed to fuel discovery, as well as promote a sense of wonder, excitement and curiosity. While the tourism industry can do its best to ensure a trip goes seamlessly, no one is immune from unforeseen disruptions such as political standoff or natural disasters. Let’s look at three examples – present and past –…
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