How to Work with an Agency: 5 Key Conversations
It’s often the perception that once the contract is signed, the client’s job is over, and the agency’s job begins. But clients should be asking at least five things from their agency partners … Make sure to have these 5 key conversations as you begin to work with an agency.
Read MoreWhy Work with and How to Choose a Marketing Agency
In the busy world we live in, everyone’s time is limited. We all must decide and prioritize what’s the best use of the precious hours available to achieve everything we need and want to accomplish. This holds true for any business segment, and marketing is no exception. Engaging a marketing agency can help your organization use…
Read MoreHow Tourism Businesses Step Up in Times of Government Shutdown & Other Challenges
Travel is designed to fuel discovery, as well as promote a sense of wonder, excitement and curiosity. While the tourism industry can do its best to ensure a trip goes seamlessly, no one is immune from unforeseen disruptions such as political standoff or natural disasters. Let’s look at three examples – present and past –…
Read MorePreparing for Crisis Management in Tourism
Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your organization may not have faced a crisis before. But no one is immune to a crisis and creating a plan is a simple investment now to ensure you’re prepared if anything happens. Preparing for crisis…
Read MoreFive Social Media Tourism Trends to Watch in 2019
As we start a new year, it can feel challenging to wrap your head around the happenings and trends of the past 12 months, let alone to dive into the next 12. As part of my ongoing obsession with all things social media-related, I took a deep dive into what’s coming up, and what you…
Read MoreCollaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation – of a visitor. With limited time and a set budget, travelers have the tough decision of choosing where to go. As a destination, you may often feel like you’re competing against other tourist destinations.…
Read MoreCreating Your 2019 Travel and Tourism Marketing Strategies and Plan
We recently released a 5-part video series on how to create your tourism marketing plan for 2019. The planning process can be broken into 5 easy-to-follow steps: setting marketing objectives, reviewing research and the current situation, defining target audience, creating key messages and outlining the tactical plan. Planning is the most critical thing that we…
Read More2018’s Best Tourism Campaigns: Our Five Favorites
As we reach the end of another great year and start to plan for campaigns to come, our team likes to draw inspiration from those in tourism who are breaking the mold, doing things differently, and wowing travelers around the world. At Break the Ice Media, we’re all about creativity and collaboration. So, it’s only…
Read MoreGrowth of International Travel: Tourism Trends in the United States
As one of the world’s strongest industries, Travel & Tourism generates prosperity across the world. This industry creates jobs, supports the export of goods, and creates incredible experiences. Plain and simple, it cannot be denied that tourism is an economic driver. As such, tourism at any level is positive to the economy. However, there’s a…
Read MoreFood for Thought: Inspirational Food Writing Tips for Destination Marketing
“One cannot think well, love well, sleep well, if one has not dined well.” ― Virginia Woolf Inspiration to travel can be sparked by alluring restaurant destinations. Since meals are a big part of any trip, writing about food in a way that inspires is key to destination marketing. As a food writer with the Democrat…
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