Social Media Marketing Trends to Watch in 2018

Social Media Marketing Trend to Watch in 2018

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger on the pulse of new developments and emerging technologies. As part of my ongoing obsession with all things social media related, I took a deep dive into what’s new, what’s hot, and what’s changing. As…

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Destination Marketing Tools – With a Twist

destination marketing tools

Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results for destination marketing? I’ve narrowed down my top five choices after working with destinations both small and large, niche and broad. Here’s how you can dive deeper into each of these destination marketing tools to make…

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Developing a Strategic Content Marketing Plan

developing a strategic content marketing plan

We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information and dive into creating a content strategy? Developing a content strategy. It’s important to create content. It’s more important to create good, quality content – and make it available to the right people at the…

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Adding Strategy to Tactical Marketing

Adding Strategy to Tactical Marketing

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of mass communication with consumers, you’re engaging in tactical marketing. The question at hand is – what is driving it? Does every communication and post align with a larger strategy that ties into your goals? Let’s…

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Attracting Chinese Tourists

Attracting Chinese Tourists

Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion annually. In a very broad sense, there are two forms of tourists – domestic and international. A domestic tourist is anyone who lives and travels in the U.S. Of course, an international tourist is anyone…

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5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

5 Questions to Ask Your Next Marketing Agency

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of work, price of services, and experience of the team are all good to take into account – but what else should you ask? Here are five questions to ask – your “Getting Started Guide” –…

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Maximizing and Proving Tradeshow ROI

Maximizing & Proving Tradeshow ROI

What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the investment of a booth at their event. Connections, hot leads, an exchange of knowledge top these lists, but are you getting the most out of them? When the show ends and you’re back in the…

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So what is Content Marketing, actually?

So what is content marketing, actually?

You may have heard the phrase “content is king” before. Content creation has been both trending and dying since the onset of social media. When I joined the team at Break the Ice Media in 2011, generating marketing content was a hot topic. Soon after, the trend was said to be fading away. We were…

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4 Ways to be part of the Google DMO Partnership Program

4 Ways to be part of the Google DMO Partnership Program

While at Destinations International in Montreal, I attended a breakout session hosted by Google and Miles Partnership. I learned the Google DMO Partnership Program is a fantastic opportunity for destination marketers to partner with Google. Our destination marketing clients sometimes struggle with populating their best destination content to populate across Google’s many platforms. The consumer…

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Inspiration for Destination Marketing

Inspiration for destination marketing

In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network with tourism professionals from around the world. The experience was more than I expected- I met fantastic people, learned new ideas and came away inspired to do more for our destination marketing organization clients. Here…

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