Content Development

We help our clients tell their story. Our team takes time to learn about our clients and their assets. We translate that information into targeted messages written in their brand voice and distributed across various platforms, such as websites, e-newsletters, feature articles, brochures and blogs.

 

Some of our award-winning content

PRism Award of Excellence, 2017

Newsletters

Cayuga Group Tours Marketing Newsletter

PRism Award of Excellence, 2016

Magazine

Casa Larga Vineyards Catalog

PRism, 2014

Magazine

I Love Fresh Air Magazine

ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

Elemental Photography in the Tourism World

By Lisa Burns

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

By Nicole

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…

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5 pieces of content you need in your travel media kit

5 Pieces of Content You Need in Your Travel Media Kit

By Colleen

Although the world of marketing and public relations is constantly changing, a media kit is still an important aspect of…

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Storytelling content is key to tourism marketing

Storytelling Content is Key in Tourism Marketing

By Sarah

In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The…

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5 Key Ingredients for Marketing Campaign Success

5 Key Ingredients for Marketing Campaign Success

By Nicole

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing…

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How to market a destination

How to Market a Destination

By Nicole

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer…

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