Digital Marketing
Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.
Campaigns with Digital Power
Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:
How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget
Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of…
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4 Digital News Solutions for the Modern PR Pro
As a modern PR professional, keeping up to date on the news is half the job. It’s important for me…
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Pinterest for Destination Marketing Content
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…
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Inside A Blogger’s World
A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New…
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Email Marketing for Tourism
Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of…
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Low-Cost Marketing Tools for Tourism Promotion
A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…
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