Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned 178 million media impressions. 64% of…

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Funding a Capital Campaign by Connecting a Community

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to bring attention and raise funds for a capital campaign project. From public relations and a social media contest, to event planning and a newsletter, we supported the campaign committee with mass outreach to the community…

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Measuring Marketing Campaigns

By Sarah

The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability…

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Virtual Event Technology: Keep it Simple

Virtual Event Technology: Keep it Simple

By Camille

We’re all still meeting virtually, and even when in-person events return, we’ll likely see a mix of virtual and live…

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Virtual Events: On the Rise and Here to Stay

By Nicole

When the pandemic put a halt on consumers and professionals meeting face to face, innovation blossomed and the concept of virtual events met the demand …

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Prepare for Reopening Now with these Recovery Marketing Tactics

By Nicole

I want to share tactical actions that you can take right now. These recovery marketing tactics can be incorporated into…

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Adapting to Remote Work: Virtual Experiences, Online Learning and Resources

By Intern

It is hard to believe that one month ago people everywhere were going into work, sitting in class, spending their…

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6 Strategies to Prepare for Tourism Recovery

By Sarah

From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in…

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