Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Changing Perceptions and Moving the Needle in Destination Marketing

In 2016, our team was engaged to develop and execute a multi-year PR campaign promoting Syracuse as the “Official Home of Winter.”

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Helping a haunted history trail attract more national paranormal fans

The Haunted History Trail offers over 400 miles of haunted attractions, dining and accommodations in New York State… the trail needed help to promote it…

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How to use Facebook Ads for Tourism

How to use Facebook Ads for Tourism

By Camille

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are…

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The Evolution of Snapchat Advertising

The Evolution of Snapchat Advertising

By Jessica

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all…

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Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

By Camille

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…

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how to create a webinar

How to Create a Webinar

By Jessica

Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces…

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Five Social Media Tourism Trends to Watch in 2019

By Jessica

As we start a new year, it can feel challenging to wrap your head around the happenings and trends of…

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How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

By Camille

Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of…

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