Digital Marketing

“I’ve learned that people will forget what you said, people will forget what you did, but they will never forget how you made them feel.”
- Maya Angelou

Our Digital Marketing Services

Paid Channels

PPC Advertising

Programmatic Advertising & Retargeting

Facebook & Instagram Advertising

OTT Advertising

Lead Generation / List Growth

Earned Channels

Ratings & Reviews

Link Building

Shared Channels

Facebook

Instagram

Twitter

Pinterest

Etc.

Owned Channels

Websites

Landing Pages

Contests and Quizzes

Email Newsletters

Blogs

a glass of beer with the NYSBA logo

Building Brand Awareness by Brewing Up Media Attention

By Intern

How this Case Study may be relevant to you:  Through press releases and story pitches, the 2019 public relations program…

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Creating Year-Round Demand with Storytelling & Strategy

By Intern

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project,…

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Funding a Capital Campaign by Connecting a Community

By Camille

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to…

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Building an Arts & Culture Audience with Facebook Advertising

By Camille

How this Case Study may be relevant to you: This regional program uses grant funding to reach potential visitors and residents…

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Facebook Advertising Brings Demand for Travel Packages

By Camille

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target…

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Attracting Canadian Travelers to Upstate New York Destinations

By Camille

How this Case Study may be relevant to you: This project involved attracting visitors beyond gateway cities, travel public relations, influencer…

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