Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Changing Perceptions and Moving the Needle in Destination Marketing

In 2016, our team was engaged to develop and execute a multi-year PR campaign promoting Syracuse as the “Official Home of Winter.”

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Helping a haunted history trail attract more national paranormal fans

The Haunted History Trail offers over 400 miles of haunted attractions, dining and accommodations in New York State… the trail needed help to promote it…

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How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

By Camille

Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of…

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4 Digital News Solutions for the Modern PR Pro

4 Digital News Solutions for the Modern PR Pro

By Sarah

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me…

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Pinterest for Destination Marketing Content

By Jessica

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…

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inside a bloggers world

Inside A Blogger’s World

By Lisa Burns

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New…

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Email Marketing for Tourism

By Colleen

Most of us receive many – maybe even hundreds of – emails a day. To break through the clutter of…

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Low cost marketing tools for tourism promotion

Low-Cost Marketing Tools for Tourism Promotion

By Camille

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…

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