Digital Marketing
Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.
Campaigns with Digital Power
Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:
How to Create Raving Fans
In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.
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The Evolution of Snapchat Advertising
I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all…
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Photos, Food & Formulas: Destination Marketing to Millennials
In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the…
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Marketing and PR Strategy with the PESO Model
I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…
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Identifying Local Influencers
In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on…
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How to Create a Webinar
Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces…
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