Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned 178 million media impressions. 64% of…

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Funding a Capital Campaign by Connecting a Community

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to bring attention and raise funds for a capital campaign project. From public relations and a social media contest, to event planning and a newsletter, we supported the campaign committee with mass outreach to the community…

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Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

By Nicole

At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year,…

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2020 Social Media Tourism Trends

2020 Social Media Tourism Trends

By Jessica

As we approach the end of another year and our team begins to create strategic marketing plans for upcoming campaigns,…

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How to use Facebook Ads for Tourism

How to use Facebook Ads for Tourism

By Camille

Facebook advertising is one of the most affordable digital ad channels around. It’s also where a majority of people are…

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How to Create Raving Fans

By Jessica

In today’s world, it can seem like everything in marketing and sales has changed. But the one thing that hasn’t changed is the value of raving fans.

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The Evolution of Snapchat Advertising

The Evolution of Snapchat Advertising

By Jessica

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all…

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Photos, Food & Formulas: Destination Marketing to Millennials

Photos, Food & Formulas: Destination Marketing to Millennials

By Jessica

In 2017, Break the Ice Media attended the Empire State Tourism Conference in Lake Placid. This information-packed conference was the…

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