Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Changing Perceptions and Moving the Needle in Destination Marketing

In 2016, our team was engaged to develop and execute a multi-year PR campaign promoting Syracuse as the “Official Home of Winter.”

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Helping a haunted history trail attract more national paranormal fans

The Haunted History Trail offers over 400 miles of haunted attractions, dining and accommodations in New York State… the trail needed help to promote it…

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How to vet a social media influencer

How to Vet a Social Media Influencer

By Colleen

As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers.…

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ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

Elemental Photography in the Tourism World

By Lisa Burns

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…

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instagram for tourism best practices

Instagram for Tourism: Best Practices

By Jessica

Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

By Nicole

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…

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Drone Photography & Other Recent Trends in Tourism

Drone Photography & Other Recent Trends in Tourism

By Jessica

In April, I attended the Empire State Tourism Conference hosted by NYSTIA in Schenectady. This annual conference is a gathering…

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5 Key Ingredients for Marketing Campaign Success

5 Key Ingredients for Marketing Campaign Success

By Nicole

When I started Break The Ice Media in 2009, I saw how new digital tools were causing PR and marketing…

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