Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned 178 million media impressions. 64% of…

Read More

Funding a Capital Campaign by Connecting a Community

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to bring attention and raise funds for a capital campaign project. From public relations and a social media contest, to event planning and a newsletter, we supported the campaign committee with mass outreach to the community…

Read More
Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

By Camille

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…

Read More
Identifying Local Influencers

Identifying Local Influencers

By Jessica

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on…

Read More
how to create a webinar

How to Create a Webinar

By Jessica

Webinars are a great tool for sales, internal communications, and thought leadership. With a lot of moving parts and pieces…

Read More

Five Social Media Tourism Trends to Watch in 2019

By Jessica

As we start a new year, it can feel challenging to wrap your head around the happenings and trends of…

Read More
How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

By Camille

Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of…

Read More
4 Digital News Solutions for the Modern PR Pro

4 Digital News Solutions for the Modern PR Pro

By Sarah

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me…

Read More