Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned 178 million media impressions. 64% of…

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Funding a Capital Campaign by Connecting a Community

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to bring attention and raise funds for a capital campaign project. From public relations and a social media contest, to event planning and a newsletter, we supported the campaign committee with mass outreach to the community…

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Top 4 Trendiest Tourism Trends from eTourism Labs

Top 4 Trendiest Tourism Trends

By Camille

In March 2017, I attended the final eTourism Labs, a travel & tourism conference focusing on the digital world. Even though…

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Travel Technology VT for Tourism

Travel Technology- VR for Tourism

By Jessica

The future is now. From self-driving cars to paying with your thumbprint, we’re able to do things now that we…

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What the heck is a Facebook Pixel?

What the heck is a Facebook Pixel?

By Camille

A Facebook pixel is used in Facebook advertising to measure online activities beyond the link click to your website. Measurement…

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Travel Technology – Disruptor or New Normal for Tourism Marketing?

By Nicole

Travel technology has been on my mind a lot lately. 2017 was the year that I became Board President of Digital…

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The best of break the ice media in 2017

The Best of Break the Ice Media in 2017

By Jessica

Before we really dive into 2018, we at Break the Ice Media wanted to take a moment to reflect on…

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social media measurement for tourism marketing

Social Media Measurement for Tourism Marketing

By Jessica

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being…

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