Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Changing Perceptions and Moving the Needle in Destination Marketing

In 2016, our team was engaged to develop and execute a multi-year PR campaign promoting Syracuse as the “Official Home of Winter.”

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Helping a haunted history trail attract more national paranormal fans

The Haunted History Trail offers over 400 miles of haunted attractions, dining and accommodations in New York State… the trail needed help to promote it…

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Podcasts: A Powerful Tool

Podcasts: A Powerful Tool

By Nicole

  In Oct. 2016, we launched “Destination on the Left,” a podcast focused on destination marketing that explores successful collaborations,…

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Four Components of the Sales Funnel

Four Components of the Sales Funnel

By Rhonda

If you think what you do for a living has nothing to do with sales, think again. There’s not much…

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Writing for Digital: social, web & email

Writing for Digital: Social, Web & Email

By Camille

A majority of the writing I do for our clients takes place in the digital realm. I work in social…

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Destination: Insta-Sensation!

Destination: Insta-Sensation!

By Jessica

  Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep…

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Beyond the Boost: Digging in to Facebook Advertising

Beyond the Boost: Digging in to Facebook Advertising

By Camille

This year, I have been digging deeper into the complexities of the Facebook advertising platform, which has expanded with the…

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#TrendingNow: Hashtags and the Tourism Industry

#TrendingNow: Hashtags and the Tourism Industry

By Jessica

As someone who spends a lot of time on social media, I think it’s about time we talk about travel…

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