Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned 178 million media impressions. 64% of…

Read More

Funding a Capital Campaign by Connecting a Community

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to bring attention and raise funds for a capital campaign project. From public relations and a social media contest, to event planning and a newsletter, we supported the campaign committee with mass outreach to the community…

Read More
Building a Strong CVB Marketing Plan

Building a Strong CVB Marketing Plan

By Camille

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are…

Read More
Social Media Marketing Trend to Watch in 2018

Social Media Marketing Trends to Watch in 2018

By Jessica

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger…

Read More
destination marketing tools

Destination Marketing Tools – With a Twist

By Sarah

Facebook. Newsletters. Media Events. Blogs. All are great tools for marketing – but which ones lend themselves to the best results…

Read More
5 Questions to Ask Your Next Marketing Agency

5 Questions to Ask Your Next Marketing Agency: A Getting Started Guide

By Sarah

When getting started with a communications or marketing agency, there are a few things every potential client considers. Scope of…

Read More
4 Ways to be part of the Google DMO Partnership Program

4 Ways to be part of the Google DMO Partnership Program

By Nicole

While at Destinations International in Montreal, I attended a breakout session hosted by Google and Miles Partnership. I learned the…

Read More
The Ins and Outs of Facebook Interest Targeting

The Ins and Outs of Facebook Interest Targeting

By Camille

  One of the first steps I take when creating a Facebook ad campaign is to create the target audience.…

Read More