Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Changing Perceptions and Moving the Needle in Destination Marketing

In 2016, our team was engaged to develop and execute a multi-year PR campaign promoting Syracuse as the “Official Home of Winter.”

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Helping a haunted history trail attract more national paranormal fans

The Haunted History Trail offers over 400 miles of haunted attractions, dining and accommodations in New York State… the trail needed help to promote it…

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Destination: Insta-Sensation!

Destination: Insta-Sensation!

By Jessica

  Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep…

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Beyond the Boost: Digging in to Facebook Advertising

Beyond the Boost: Digging in to Facebook Advertising

By Camille

This year, I have been digging deeper into the complexities of the Facebook advertising platform, which has expanded with the…

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#TrendingNow: Hashtags and the Tourism Industry

#TrendingNow: Hashtags and the Tourism Industry

By Jessica

As someone who spends a lot of time on social media, I think it’s about time we talk about travel…

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Snapchat’s Advertising Evolution

Snapchat’s Advertising Evolution

By Jessica

I’ll be the first to admit it- I’m a little obsessed with Snapchat. I’ve stuck with the app through all…

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Easy Research with Online Surveys

Easy Research with Online Surveys

By Nicole

I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The…

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