Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.
Campaigns with Digital Power
Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:
In 2016, our team was engaged to develop and execute a multi-year PR campaign promoting Syracuse as the “Official Home of Winter.”Read More
The Haunted History Trail offers over 400 miles of haunted attractions, dining and accommodations in New York State… the trail needed help to promote it…Read More
This year, I have been digging deeper into the complexities of the Facebook advertising platform, which has expanded with the…Read More