Digital Marketing

Digital marketing is marketing- we understand there is not much of a difference anymore. It’s not supplemental- it’s a pillar of driving awareness, engagement and traffic. We create robust content calendars, award-winning newsletters, and boast impressive engagement on our client's social media channels. We understand the nuances of creating client content, and can write about anything: from snowstorms to candy stores and beyond. We're experts at learning and developing the perfect tone. From a sarcastic, snow-loving season to spooky specters, we’ve got it down.

Campaigns with Digital Power

Digital marketing is most powerful as part of a full marketing and PR campaign. Here are a couple of examples of successful campaigns we've run with digital marketing as a component of the plan:

Four Components of the Sales Funnel

Four Components of the Sales Funnel

By Rhonda

If you think what you do for a living has nothing to do with sales, think again. There’s not much…

Read More
Writing for Digital: social, web & email

Writing for Digital: Social, Web & Email

By Camille

A majority of the writing I do for our clients takes place in the digital realm. I work in social…

Read More
Destination: Insta-Sensation!

Destination: Insta-Sensation!

By Jessica

  Think your destination doesn’t need to be on Instagram? Think again. Twitter and Facebook can be hard enough to keep…

Read More
Beyond the Boost: Digging in to Facebook Advertising

Beyond the Boost: Digging in to Facebook Advertising

By Camille

This year, I have been digging deeper into the complexities of the Facebook advertising platform, which has expanded with the…

Read More
#TrendingNow: Hashtags and the Tourism Industry

#TrendingNow: Hashtags and the Tourism Industry

By Jessica

As someone who spends a lot of time on social media, I think it’s about time we talk about travel…

Read More
Easy Research with Online Surveys

Easy Research with Online Surveys

By Nicole

I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The…

Read More