Facebook Advertising

Social media advertising on Meta's platform for Facebook and Instagram leverages your current social media channels to further share your content. It plays a key part in your overall strategy and can work within your larger plan to accomplish your campaign goals. We build strategic advertising campaigns on Facebook and Instagram with dedicated monitoring and reporting. Our team has extensive experience on the Business Manager and Ads Manager platform and tools, and are constantly learning to keep up with updates on the ever-changing channels. In fact, our team has direct access to priority support and strategic consultation at Facebook through their Marketing Expert program.

Our Facebook advertising services include full-service strategy, execution and reporting or strategy with training on how to execute, with optional quarterly report reviews.

Campaign Goals & Objectives
Facebook offers a wide range of objectives for campaigns that can help accomplish the larger goals of your overall strategy. These objectives touch on different parts of the buyer funnel, working together to reach the customer at key moments within their journey:


  • Brand Awareness Campaigns - Show your ads to people who are most likely to remember them.
  • Reach Campaigns - Show your ads to the maximum number of people.
  • Video Views Campaigns - Increase awareness through video.


  • Traffic Campaigns - Send people to a website, app, Facebook event or Messenger conversation.
  • Engagement Campaigns - Get more Page likes, event responses, or post reacts, comments and shares.
  • Lead Generation Campaigns - Add emails to your subscriber list.


  • Conversions Campaigns - Show your ads to people most likely to take valuable actions, like making a purchase or adding payment info, on your website, app or in Messenger.
  • Lead Generation Campaigns - Collect leads for your business or brand.

Affordability in Advertising
Advertising on Facebook and Instagram is by far the most affordable and efficient use of social media advertising dollars. Lower cost-per-click, a broad audience and lower advertising minimum spends make it more affordable than other platforms. According to 2018 and 2019 surveys conducted by Pew Research Center:

  • 69% of adults in the U.S. use Facebook
  • 74% of U.S. adults on Facebook visit the site daily
  • Facebook is popular among all demographic groups
  • Instagram is popular with younger demographics

What You Should Know About Facebook Ads

Take your advertising to the next level when you leave the "Boost" button behind. Learn the ins-and-outs of Facebook's Business Manager as well as best practices in this whitepaper written by Senior Consultant and Meta Blueprint-certified Camille Zess.

Facebook Advertising Beyond the Boost

Download your copy:


Building an Arts & Culture Audience with Facebook Advertising

How this Case Study may be relevant to you: This regional program uses grant funding to reach potential visitors and residents to drive engagement and increase interest in visiting. In its first 9 months, the campaign drove over 13,000 clicks to the website. Situational Analysis CNY Arts has been promoting, supporting…

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Facebook Advertising Brings Demand for Travel Packages

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target audiences and changing creative to keep ads fresh for those audiences. Genesee County is on the leading edge of digital marketing trends, and Tourism Marketing Director Kelly Rapone is focused…

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Additional Resources

Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

By Camille

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…

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Marketing Tactics for Small Budgets and Big Reach

Marketing Tactics for Small Budgets and Big Reach

By Colleen

When it comes to destination marketing, most tourism organizations are working with limited budgets, small staff size and big goals.…

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How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

How Catskills Trout Tales Used Facebook Split Testing Tools To Optimize Their Budget

By Camille

Facebook split testing tools improved a lot on the advertising platform this year. What was once a manual process of…

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