Influencer Marketing

Influencer Marketing has become an important part of a destination's marketing strategy. In this eBook we share details of how our team finds, vets and works with influencers. From figuring out if influencers are right for your destination to the vetting process and measuring their work, we take our experience and break down the process step by step.

Getting Started with Influencer Marketing

Getting started in the world of influencer marketing has never been easier. Learn the ins-and-outs of working with influencers as well as tips and best practices in this eBook by BTI team members Sarah Blackwell, Colleen Onuffer, and Jessica Reilly. 

Influencers marketing eBook

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Campaigns using Influencer Marketing

Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness

As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo…

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Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum

In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from…

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Additional Resources

a paper map with a compass resting on top, superimposed with the title "Navigating the Future of PR"

Navigating the Future of PR

By Riley Kruer

In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead,…

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Identifying Local Influencers

By Colleen

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on…

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The Difference Among Travel Media

The Difference Among Travel Media

By Colleen

You’re probably familiar with how the travel media landscape has changed over the past few years – smaller travel sections…

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10 Digital Marketing Trends from Destination Marketers

10 Digital Marketing Trends from Destination Marketers

By Staff

This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left…

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[Cover Image} 20 tourism marketing trends for 2020 with a black and white background of a car driving up the coast

20 Tourism Marketing Trends for 2020

By Nicole

There are so many tourism marketing trends that our team has their eye on this year, I thought it would…

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Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

By Nicole

At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year,…

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