Influencer Marketing
Influencer Marketing has become an important part of a destination's marketing strategy. In this eBook we share details of how our team finds, vets and works with influencers. From figuring out if influencers are right for your destination to the vetting process and measuring their work, we take our experience and break down the process step by step.
Getting Started with Influencer Marketing
Getting started in the world of influencer marketing has never been easier. Learn the ins-and-outs of working with influencers as well as tips and best practices in this eBook by BTI team members Sarah Blackwell, Colleen Onuffer, and Jessica Reilly.
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The Difference Among Travel Media
You’re probably familiar with the changing landscape of travel media – smaller travel sections (or staff) in print publications, a…
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Five Social Media Tourism Trends to Watch in 2019
As we start a new year, it can feel challenging to wrap your head around the happenings and trends of…
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Inside A Blogger’s World
A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New…
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How to Vet a Social Media Influencer
As we all know, the media landscape is shifting from traditional journalists and publications to bloggers and social media influencers.…
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Instagram for Tourism: Best Practices
Taking on social media can be challenging, especially with limited time and budget. In this series, I’ll explore best practices…
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Drone Photography & Other Recent Trends in Tourism
In April, I attended the Empire State Tourism Conference hosted by NYSTIA in Schenectady. This annual conference is a gathering…
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