Influencer Marketing has become an important part of a destination's marketing strategy. In this eBook we share details of how our team finds, vets and works with influencers. From figuring out if influencers are right for your destination to the vetting process and measuring their work, we take our experience and break down the process step by step.
Getting Started with Influencer Marketing
Getting started in the world of influencer marketing has never been easier. Learn the ins-and-outs of working with influencers as well as tips and best practices in this eBook by BTI team members Sarah Blackwell, Colleen Onuffer, and Jessica Reilly.
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Campaigns using Influencer Marketing
As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo…Read More
In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from…Read More
At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year,…Read More
Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR…Read More