Influencer Marketing

Influencer Marketing has become an important part of a destination's marketing strategy. In this eBook we share details of how our team finds, vets and works with influencers. From figuring out if influencers are right for your destination to the vetting process and measuring their work, we take our experience and break down the process step by step.

Getting Started with Influencer Marketing

Getting started in the world of influencer marketing has never been easier. Learn the ins-and-outs of working with influencers as well as tips and best practices in this eBook by BTI team members Sarah Blackwell, Colleen Onuffer, and Jessica Reilly. 

Influencers marketing eBook

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5 Ways to Strengthen Your Tourism PR for Canadian Media & Beyond

5 Ways to Strengthen Your Tourism PR for Canadian Media & Beyond

By Sarah

The Travel Media Association of Canada (TMAC) Annual Conference .. included learnings that can be applied to just about anything we do in the tourism industry, whether you’re working with Canadian media or something else.

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3 Ways to Reach the Canadian Market with Travel PR

By Sarah

Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR…

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Identifying Local Influencers

Identifying Local Influencers

By Jessica

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on…

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The Difference Among Travel Media

The Difference Among Travel Media

By Colleen

You’re probably familiar with the changing landscape of travel media – smaller travel sections (or staff) in print publications, a…

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Five Social Media Tourism Trends to Watch in 2019

By Jessica

As we start a new year, it can feel challenging to wrap your head around the happenings and trends of…

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inside a bloggers world

Inside A Blogger’s World

By Lisa Burns

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New…

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