Influencer Marketing

Influencer Marketing has become an important part of a destination's marketing strategy. In this eBook we share details of how our team finds, vets and works with influencers. From figuring out if influencers are right for your destination to the vetting process and measuring their work, we take our experience and break down the process step by step.

Getting Started with Influencer Marketing

Getting started in the world of influencer marketing has never been easier. Learn the ins-and-outs of working with influencers as well as tips and best practices in this eBook by BTI team members Sarah Blackwell, Colleen Onuffer, and Jessica Reilly. 

Influencers marketing eBook

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Campaigns using Influencer Marketing

Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness

As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo…

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Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum

In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from…

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Additional Resources

[Cover Image} 20 tourism marketing trends for 2020 with a black and white background of a car driving up the coast

20 Tourism Marketing Trends for 2020

By Nicole

There are so many tourism marketing trends that our team has their eye on this year, I thought it would…

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Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

Proving Relevancy and ROI: Key Takeaways from the first Destination on the Left Virtual Summit

By Nicole

At Break the Ice Media we are committed to ongoing professional development of our team within tourism marketing. Each year,…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

A Decade of Tourism Marketing – 10 Key Changes Making an Impact

By Nicole

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation…

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5 Ways to Strengthen Your Tourism PR for Canadian Media & Beyond

5 Ways to Strengthen Your Tourism PR for Canadian Media & Beyond

By Sarah

The Travel Media Association of Canada (TMAC) Annual Conference .. included learnings that can be applied to just about anything we do in the tourism industry, whether you’re working with Canadian media or something else.

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3 Ways to Reach the Canadian Market with Travel PR

By Sarah

Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR…

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Identifying Local Influencers

Identifying Local Influencers

By Jessica

In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on…

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