Influencer Marketing
Influencer Marketing has become an important part of a destination's marketing strategy. In this eBook we share details of how our team finds, vets and works with influencers. From figuring out if influencers are right for your destination to the vetting process and measuring their work, we take our experience and break down the process step by step.
Getting Started with Influencer Marketing
Getting started in the world of influencer marketing has never been easier. Learn the ins-and-outs of working with influencers as well as tips and best practices in this eBook by BTI team members Sarah Blackwell, Colleen Onuffer, and Jessica Reilly.
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A Decade of Tourism Marketing – 10 Key Changes Making an Impact
And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation…
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The Travel Media Association of Canada (TMAC) Annual Conference .. included learnings that can be applied to just about anything we do in the tourism industry, whether you’re working with Canadian media or something else.
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3 Ways to Reach the Canadian Market with Travel PR
Canada and Canadian travelers are on our minds a lot at Break the Ice Media. Through our Canadian Co-op PR…
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Identifying Local Influencers
In the age of influencers, it can be hard for destinations and attractions to figure out how to capitalize on…
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The Difference Among Travel Media
You’re probably familiar with the changing landscape of travel media – smaller travel sections (or staff) in print publications, a…
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Five Social Media Tourism Trends to Watch in 2019
As we start a new year, it can feel challenging to wrap your head around the happenings and trends of…
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