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Strategic Planning

Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.

Our Strategic Process

Outline Goals & Target Audience

Align Tactics for PR, Marketing & Digital Advertising

Measure Results

A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

A Decade of Tourism Marketing – 10 Key Changes Making an Impact

By Nicole

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation…

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Collaborative Marketing in Tourism Working Together to Lift All Boats

Collaborative Marketing in Tourism: Working Together to Lift All Boats

By Colleen

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation…

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Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

By Camille

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…

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Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy

By Sarah

A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.

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7 steps in creating a marketing plan

7 Steps in Creating a Marketing Plan

By Nicole

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan…

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Low cost marketing tools for tourism promotion

Low-Cost Marketing Tools for Tourism Promotion

By Camille

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…

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