Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Additional Resources

Measuring Marketing Campaigns

By Sarah

The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability…

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Using Strategic Insights to Set a Clear Direction

Using Strategic Insights to Set a Clear Direction

By Camille

I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but…

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6 Strategies to Prepare for Tourism Recovery

By Sarah

From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in…

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Creating your Tourism Marketing Strategies and Plan

Creating Your Travel and Tourism Marketing Strategies and Plan

By Nicole

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

A Decade of Tourism Marketing – 10 Key Changes Making an Impact

By Nicole

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation…

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Collaborative Marketing in Tourism Working Together to Lift All Boats

Collaborative Marketing in Tourism: Working Together to Lift All Boats

By Colleen

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation…

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