Strategic Planning
Helping tourism marketers capture their greatest strategic opportunity.
The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.
For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:
DIY Strategic Marketing Planning
This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.
Strategic Campaigns
Tour Operator Ramps Up Business with Digital Ads and Content Strategy
How this Case Study may be relevant to you: This project involved developing a strategic marketing plan, Google advertising campaigns for…
Read More
Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown
How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…
Read More
Re-aligning Strategy to Meet Changing Visitor Sentiment
How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…
Read More
Strategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and…
Read MoreAdditional Resources
Main Street Marketing and Community Partnerships
The COVID-19 pandemic reignited a desire to support local businesses, and this doesn’t seem to be going away anytime soon.…
Read More
Low-Cost Marketing Tools for Tourism Promotion
A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…
Read More
Increase Foot Traffic with Motorcoach Business – 11 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know organizations that rely on visitors to their…
Read More
The DMO of the Future
Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape,…
Read More
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media…
Read More
Gas Prices and Drive Markets
Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the…
Read More