Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Strategic Campaigns

Tour Operator Ramps Up Business with Digital Ads and Content Strategy

How this Case Study may be relevant to you: This project involved developing a strategic marketing plan, Google advertising campaigns for…

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Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…

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Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…

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Strategic integrated marketing campaign leads to high economic impact in 2020

How this Case Study may be relevant to you: ​This example of work illustrates our strengths in strategic planning and…

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Additional Resources

The DMO of the Future blog title with a gray background and a glass ball with the reflection of a city inside it

The DMO of the Future

By Nicole

Everything we’ve gone through in the past few years has fast-forwarded the role of the DMO. It started to change shape,…

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Public Relations Takes Time

Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts

By Colleen

Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media…

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Gas Prices and Drive Markets

Gas Prices and Drive Markets

By Camille

Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the…

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Low cost marketing tools for tourism promotion

Low-Cost Marketing Tools for Tourism Promotion

By Camille

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…

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Storytelling Content is Key in Tourism Marketing

Storytelling Content is Key in Tourism Marketing

By Sarah

Visitors guides are moving more and more into the digital realm. Especially following 2020, many DMOs have moved to digital-only…

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10 Digital Marketing Trends from Destination Marketers

10 Digital Marketing Trends from Destination Marketers

By Staff

This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left…

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