Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.
Our Strategic Process
In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation…Read More
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.Read More
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…Read More