Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Strategic Campaigns

Strategic integrated marketing campaign leads to high economic impact in 2020

​This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for…

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Additional Resources

How to Promote Local Tourism

How to Promote Local Tourism

By Colleen

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…

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Applying Tourism Marketing Strategies to Talent Attraction

Applying Tourism Marketing Strategies to Talent Attraction 

By Nicole

Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.

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Measuring Marketing Campaigns

By Sarah

The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability…

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Using Strategic Insights to Set a Clear Direction

Using Strategic Insights to Set a Clear Direction

By Camille

I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but…

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6 Strategies to Prepare for Tourism Recovery

By Sarah

From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in…

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Creating your Tourism Marketing Strategies and Plan

Creating Your Travel and Tourism Marketing Strategies and Plan

By Nicole

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The…

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