Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Additional Resources

6 Strategies to Prepare for Tourism Recovery

By Sarah

From our April Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off in…

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Creating your Tourism Marketing Strategies and Plan

Creating Your Travel and Tourism Marketing Strategies and Plan

By Nicole

We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

A Decade of Tourism Marketing – 10 Key Changes Making an Impact

By Nicole

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation…

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Collaborative Marketing in Tourism Working Together to Lift All Boats

Collaborative Marketing in Tourism: Working Together to Lift All Boats

By Colleen

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation…

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Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

By Camille

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…

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Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy

By Sarah

A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.

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