Strategic Planning

Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.

Our Strategic Process

Outline Goals & Target Audience

Align Tactics for PR, Marketing & Digital Advertising

Measure Results

Collaborative Marketing in Tourism: Working Together to Lift All Boats

By Colleen

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation…

Read More
7 steps in creating a marketing plan

7 Steps in Creating a Marketing Plan

By Nicole

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan…

Read More
Low cost marketing tools for tourism promotion

Low-Cost Marketing Tools for Tourism Promotion

By Camille

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…

Read More
10 Ways to Become Group Ready

Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready

By Rhonda

Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…

Read More
Twitter for Tourism: Best Practices

Twitter for Tourism: Best Practices

By Jessica

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…

Read More

Elemental Photography in the Tourism World

By Lisa Burns

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…

Read More