Strategic Planning
Helping tourism marketers capture their greatest strategic opportunity.
The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.
For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:
DIY Strategic Marketing Planning
This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.
Strategic Campaigns
Tour Operator Ramps Up Business with Digital Ads and Content Strategy
How this Case Study may be relevant to you: This project involved developing a strategic marketing plan, Google advertising campaigns for…
Read More
Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown
How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…
Read More
Re-aligning Strategy to Meet Changing Visitor Sentiment
How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…
Read More
Strategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and…
Read MoreAdditional Resources
What is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the…
Read More
Elemental Photography in the Tourism World
All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…
Read More
Driving Visitation Through Food Tourism
When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an…
Read More
Destination Podcasts: Telling Your Story
It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast,…
Read More
Changing Travel Trends in 2023
With constant changes in the world around us and everything moving at seemingly hyper-fast speeds, travelers are increasingly turning to…
Read More
Can Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Read More