Strategic Planning
Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.
Our Strategic Process
Creating Your Travel and Tourism Marketing Strategies and Plan
We recently released a 5-part video series on how to create your tourism marketing plan for the new year. The…
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A Decade of Tourism Marketing – 10 Key Changes Making an Impact
And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation…
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Collaborative Marketing in Tourism: Working Together to Lift All Boats
In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation…
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Marketing and PR Strategy with the PESO Model
I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…
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Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy
A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.
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7 Steps in Creating a Marketing Plan
Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan…
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