Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Strategic Campaigns

Tour Operator Ramps Up Business with Digital Ads and Content Strategy

How this Case Study may be relevant to you: This project involved developing a strategic marketing plan, Google advertising campaigns for…

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Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…

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Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…

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Strategic integrated marketing campaign leads to high economic impact in 2020

How this Case Study may be relevant to you: ​This example of work illustrates our strengths in strategic planning and…

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Additional Resources

Can Curated Experiences Help Your Tourism Marketing?

Can Curated Experiences Help Your Tourism Marketing?

By Lisa Doerner

In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

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Tracking Digital Tourism Marketing Efforts

By Camille

Measurement is the foundation of a strong digital campaign. It’s what lets us know when we’re successful, and when we…

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What is Accessibility in Tourism?

What is Accessibility in Tourism?

By Colleen Senglaub

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the…

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ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

Elemental Photography in the Tourism World

By Rhonda

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…

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Driving Visitation Through Food Tourism

Driving Visitation Through Food Tourism

By Colleen Senglaub

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an…

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Destination Podcasts: Telling Your Story

By Colleen Senglaub

It’s no secret that we’re huge fans of podcasts at Break the Ice Media, as we have our own podcast,…

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