Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.
Our Strategic Process
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond…Read More
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…Read More