Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

road-3478977_1920
 

DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Additional Resources

Proactive vs. Reactive PR: Why Both are Essential to Your Public Relations Strategy

By Sarah

A good public relations strategy brings a mix of many different tactics to the table – pitching, active outreach, hosting media and FAMs, attendance at media shows, desksides, and more.

Read More
7 steps in creating a marketing plan

7 Steps in Creating a Marketing Plan

By Nicole

Creating a strong marketing plan is an important part of planning for your destination’s year-to-year growth. Writing such a plan…

Read More
Low cost marketing tools for tourism promotion

Low-Cost Marketing Tools for Tourism Promotion

By Camille

A successful destination marketing plan starts with strategy and is chock full of targeted tactics from social media to video,…

Read More
10 Ways to Become Group Ready

Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready

By Rhonda

Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…

Read More
Twitter for Tourism: Best Practices

Twitter for Tourism: Best Practices

By Jessica

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…

Read More
ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

Elemental Photography in the Tourism World

By Lisa Burns

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…

Read More