Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.
Our Strategic Process
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…Read More
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond…Read More