Strategic Planning

Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.

Our Strategic Process

Outline Goals & Target Audience

Align Tactics for PR, Marketing & Digital Advertising

Measure Results

ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

Elemental Photography in the Tourism World

By Lisa Burns

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…

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Museum Marketing – Beyond Cultural and Heritage Tourism

Museum Marketing – Beyond Cultural and Heritage Tourism

By Nicole

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond…

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how to market a tourist destination

How to Market a Tourist Destination

By Rhonda

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

By Nicole

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…

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Storytelling content is key to tourism marketing

Storytelling Content is Key in Tourism Marketing

By Sarah

In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The…

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How to market a destination

How to Market a Destination

By Nicole

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer…

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