Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Additional Resources

Museum Marketing – Beyond Cultural and Heritage Tourism

Museum Marketing – Beyond Cultural and Heritage Tourism

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Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond…

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how to market a tourist destination

How to Market a Tourist Destination

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Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

By Nicole

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…

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Storytelling content is key to tourism marketing

Storytelling Content is Key in Tourism Marketing

By Sarah

In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The…

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How to market a destination

How to Market a Destination

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Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer…

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Social Media Measurement for Tourism Marketing

By Jessica

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being…

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