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Strategic Planning

Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.

Our Strategic Process

Outline Goals & Target Audience

Align Tactics for PR, Marketing & Digital Advertising

Measure Results

The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

By Nicole

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…

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Storytelling content is key to tourism marketing

Storytelling Content is Key in Tourism Marketing

By Sarah

In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The…

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How to market a destination

How to Market a Destination

By Nicole

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer…

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social media measurement for tourism marketing

Social Media Measurement for Tourism Marketing

By Jessica

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being…

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How to Promote Local Tourism

How to Promote Local Tourism

By Colleen

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…

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Building a Strong CVB Marketing Plan

Building a Strong CVB Marketing Plan

By Camille

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are…

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