Strategic Planning
Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.
Our Strategic Process
How to Promote Local Tourism
When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…
Read More
Building a Strong CVB Marketing Plan
The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are…
Read More
Social Media Marketing Trends to Watch in 2018
Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger…
Read More
Developing a Strategic Content Marketing Plan
We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information…
Read More
Adding Strategy to Tactical Marketing
You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of…
Read More
Maximizing and Proving Tradeshow ROI
What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the…
Read More