Strategic Planning
Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.
Our Strategic Process
How to Market a Destination
Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer…
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Social Media Measurement for Tourism Marketing
Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being…
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How to Promote Local Tourism
When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…
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Building a Strong CVB Marketing Plan
The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are…
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Social Media Marketing Trends to Watch in 2018
Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger…
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Developing a Strategic Content Marketing Plan
We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information…
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