Strategic Planning

Strategy is at the heart - and the start - of all Break the Ice Media campaigns and projects. Outlining the overall business goals, specific campaign goals, the target audience and key performance indicators (KPIs) builds a strong foundation. Then we align tactics for PR, marketing and digital advertising with those goals and speak to those audiences.

Our Strategic Process

Outline Goals & Target Audience

Align Tactics for PR, Marketing & Digital Advertising

Measure Results

social media measurement for tourism marketing

Social Media Measurement for Tourism Marketing

By Jessica

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being…

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How to Promote Local Tourism

How to Promote Local Tourism

By Colleen

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…

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Building a Strong CVB Marketing Plan

Building a Strong CVB Marketing Plan

By Camille

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are…

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Social Media Marketing Trend to Watch in 2018

Social Media Marketing Trends to Watch in 2018

By Jessica

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger…

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developing a strategic content marketing plan

Developing a Strategic Content Marketing Plan

By Colleen

We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information…

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Adding Strategy to Tactical Marketing

Adding Strategy to Tactical Marketing

By Camille

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of…

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