Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Additional Resources

How to Promote Local Tourism

How to Promote Local Tourism

By Colleen

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…

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Building a Strong CVB Marketing Plan

Building a Strong CVB Marketing Plan

By Camille

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are…

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Social Media Marketing Trend to Watch in 2018

Social Media Marketing Trends to Watch in 2018

By Jessica

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger…

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developing a strategic content marketing plan

Developing a Strategic Content Marketing Plan

By Colleen

We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information…

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Adding Strategy to Tactical Marketing

Adding Strategy to Tactical Marketing

By Camille

You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of…

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Maximizing & Proving Tradeshow ROI

Maximizing and Proving Tradeshow ROI

By Jessica

What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the…

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