Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Strategic Campaigns

Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…

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Strategic integrated marketing campaign leads to high economic impact in 2020

​This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for…

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Additional Resources

10 Ways to Become Group Ready

Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready

By Rhonda

Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…

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Twitter for Tourism: Best Practices

Twitter for Tourism: Best Practices

By Jessica

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…

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ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

Elemental Photography in the Tourism World

By Lisa Burns

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…

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Museum Marketing – Beyond Cultural and Heritage Tourism

Museum Marketing – Beyond Cultural and Heritage Tourism

By Nicole

Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond…

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how to market a tourist destination

How to Market a Tourist Destination

By Rhonda

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…

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The Growing Importance of SEO In Tourism Marketing

The Growing Importance of SEO In Tourism Marketing

By Nicole

SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…

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