Strategic Planning
Helping tourism marketers capture their greatest strategic opportunity.
The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.
For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:
DIY Strategic Marketing Planning
This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.
Strategic Campaigns
Re-aligning Strategy to Meet Changing Visitor Sentiment
How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…
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Strategic integrated marketing campaign leads to high economic impact in 2020
This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for…
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Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…
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Twitter for Tourism: Best Practices
Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…
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Elemental Photography in the Tourism World
All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…
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Museum Marketing – Beyond Cultural and Heritage Tourism
Museums and cultural institutions are proactively changing to expand their reach and appeal to new audiences, strengthening their role beyond…
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How to Market a Tourist Destination
Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…
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The Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…
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