Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:

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DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Strategic Campaigns

Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…

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Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…

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Strategic integrated marketing campaign leads to high economic impact in 2020

​This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for…

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Additional Resources

Applying Tourism Marketing Strategies to Talent Attraction

Applying Tourism Marketing Strategies to Talent Attraction 

By Nicole

Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.

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Measuring Marketing Campaigns

By Sarah

The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability…

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Using Strategic Insights to Set a Clear Direction

Using Strategic Insights to Set a Clear Direction

By Camille

I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but…

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6 Strategies to Prepare for Tourism Recovery

By Sarah

From our April 2020 Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off…

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A Decade of Tourism Marketing - 10 Key Changes Making an Impact. And Break the Ice Media turns 10!

A Decade of Tourism Marketing – 10 Key Changes Making an Impact

By Nicole

And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation…

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Marketing and PR Strategy with the PESO Model

Marketing and PR Strategy with the PESO Model

By Camille

I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…

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