Strategic Planning
Helping tourism marketers capture their greatest strategic opportunity.
The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.
For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:
DIY Strategic Marketing Planning
This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.
Strategic Campaigns
Tour Operator Ramps Up Business with Digital Ads and Content Strategy
How this Case Study may be relevant to you: This project involved developing a strategic marketing plan, Google advertising campaigns for…
Read More
Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown
How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…
Read More
Re-aligning Strategy to Meet Changing Visitor Sentiment
How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…
Read More
Strategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and…
Read MoreAdditional Resources
Public Relations Takes Time: Setting Realistic Expectations for Your PR Efforts
Public relations is a marathon, not a sprint. It sounds like a cliché, but it’s true. Public relations and media…
Read More
Gas Prices and Drive Markets
Gas prices are a big topic across the travel industry right now. Following price increases for goods and services, the…
Read More
Storytelling Content is Key in Tourism Marketing
Visitors guides are moving more and more into the digital realm. Especially following 2020, many DMOs have moved to digital-only…
Read More
10 Digital Marketing Trends from Destination Marketers
This September, we attended the eTourism Summit in Las Vegas, Nevada. We brought the award-winning, 5-star Destination on the Left…
Read More
The Growing Importance of SEO In Tourism Marketing
SEO is a term we hear often in our marketing and PR circles, but what does it really mean for…
Read More
Creating Your Travel and Tourism Marketing Strategy and Plan
Planning is the most critical thing that we can do for our organizations if we want to continue to grow…
Read More