Strategic Planning
Helping tourism marketers capture their greatest strategic opportunity.
The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.
For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:
DIY Strategic Marketing Planning
This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.
Strategic Campaigns
Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown
How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…
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Re-aligning Strategy to Meet Changing Visitor Sentiment
How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…
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Strategic integrated marketing campaign leads to high economic impact in 2020
This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for…
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Applying Tourism Marketing Strategies to Talent Attraction
Communities looking to attract new residents or improve talent attraction for their local businesses could steal a few strategies from the tourism marketing playbook.
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Measuring Marketing Campaigns
The basis of every successful campaign comes down to measurement. Identifying whether you met your goals and having the ability…
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Using Strategic Insights to Set a Clear Direction
I often hear people talk about writing with the premise that you start by “staring at a blank screen,” but…
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6 Strategies to Prepare for Tourism Recovery
From our April 2020 Destination on the Left Virtual Summit Our second-ever Destination on the Left Virtual Summit kicked off…
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A Decade of Tourism Marketing – 10 Key Changes Making an Impact
And Break the Ice Media turns 10! It has been a decade of tourism marketing! The official date of incorporation…
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Marketing and PR Strategy with the PESO Model
I’ve been hearing a lot about needing strategy from potential clients lately. They are running a business or organization with…
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