Strategic Planning

Helping tourism marketers capture their greatest strategic opportunity.

The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.

For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:


DIY Strategic Marketing Planning

This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.

Strategic Campaigns

Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…

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Strategic integrated marketing campaign leads to high economic impact in 2020

​This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for…

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Additional Resources

Storytelling content is key to tourism marketing

Storytelling Content is Key in Tourism Marketing

By Sarah

In a world where “print is dead” visitors guides across the tourism industry seem to be doing just fine. The…

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How to market a destination

How to Market a Destination

By Nicole

Last month, I attended the “Win More Business” workshop for Agency Owners given by Agency Management Institute and The Mercer…

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social media measurement for tourism marketing

Social Media Measurement for Tourism Marketing

By Jessica

Social media is a crucial part of any 2018 tourism marketing plan. But any good plan is predicated on being…

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Building a Strong CVB Marketing Plan

Building a Strong CVB Marketing Plan

By Camille

The elements of any marketing plan are largely similar. Those overall categories you want to define and fill out are…

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Social Media Marketing Trend to Watch in 2018

Social Media Marketing Trends to Watch in 2018

By Jessica

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger…

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developing a strategic content marketing plan

Developing a Strategic Content Marketing Plan

By Colleen

We recently defined content marketing and its importance in your overall marketing strategy. But how can you take this information…

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