Strategic Planning
Helping tourism marketers capture their greatest strategic opportunity.
The Break the Ice Media strategy team has created a resource that includes workshop facilitation, resource and action plan development in pursuit of your organization’s #1 opportunity. This Travel & Tourism Recovery Roadmap™ is a strategic plan fast-tracked into a two-week process to help your destination/organization align and create actionable messaging to execute on prioritiy initiatives.
For deliverables and pricing, download the Travel & Tourism Recovery Roadmap™ by filling out the form below:
DIY Strategic Marketing Planning
This course will take you through the seven-steps we use at Break the Ice Media to create strategic marketing plans for our clients. We will train you to create your plan in the same way we train a new team member. We are sharing all of our processes, checklists and tools with full transparency so you can DIY your strategic marketing plan.
Strategic Campaigns
Tour Operator Ramps Up Business with Digital Ads and Content Strategy
How this Case Study may be relevant to you: This project involved developing a strategic marketing plan, Google advertising campaigns for…
Read More
Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown
How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…
Read More
Re-aligning Strategy to Meet Changing Visitor Sentiment
How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…
Read More
Strategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and…
Read MoreAdditional Resources
Adding Strategy to Tactical Marketing
You’re probably already using tactical marketing. If you have social media channels, a website, newsletter, or any other form of…
Read More
Maximizing and Proving Tradeshow ROI
What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the…
Read More
Social Media Strategy Building Blocks
Social media strategy building blocks are basic elements of the strategy that set the stage for success. Casa Larga Vineyards…
Read More