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Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the tourism industry. It's the difference between going to a brain surgeon over a generalist. By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

In 2017, we invested
staff hours attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

We're where your customers and colleagues are.
Travel shows and events attended by BTI staff in 2017.

ABA, Heartland Travel, OMCA, IPW, TAP Dance, ILNY Media Marketplace, Discover America Day

%
Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time. 

 

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Using Front Line Staff as Brand Ambassadors

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Borrowing from the Tourism Marketing Playbook: Why Agencies Collaborate

By Nicole

When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.

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Preparing for Crisis Management in Tourism

By Camille

Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your…

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By Adena Miller

  “One cannot think well, love well, sleep well, if one has not dined well.” ― Virginia Woolf Inspiration to travel can…

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4 Digital News Solutions for the Modern PR Pro

By Sarah

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me…

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