Tourism Focus
We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.
How BTI dives into tourism:
Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference
ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace
We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time.
Tourism Campaigns
Re-aligning Strategy to Meet Changing Visitor Sentiment
How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…
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Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns
How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics…
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Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum
In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from…
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Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience
We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages…
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Strategic integrated marketing campaign leads to high economic impact in 2020
This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for…
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Taking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors
We earned 5.61 million media impressions in just four months, created video content that received 18,038 YouTube views, and 52,036…
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Collaboration Thrives in Travel & Tourism
The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business…
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4 Tips for a Successful FAM Tour
In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these…
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Navigating Tourism Marketing Now: 10 Themes from 26 Leaders
In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the…
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Travel and Tourism Terms, Acronyms & Abbreviations
Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space.…
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How to Promote Local Tourism
When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…
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Why Agencies Collaborate: Borrowing from the Tourism Marketing Playbook
When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.
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