Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

We invest
staff hours each year attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

Up to
Travel shows and events attended by BTI staff annually

ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace

We are
%
Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time. 

 

Tourism Campaigns

Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…

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Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…

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Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics…

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Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum

In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from…

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Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience

We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages…

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Strategic integrated marketing campaign leads to high economic impact in 2020

How this Case Study may be relevant to you: ​This example of work illustrates our strengths in strategic planning and…

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Additional Resources

Creating Experiences to Create Memories

Creating Experiences to Create Memories

By Colleen

At the 2017 NYSTIA Empire State Tourism Conference in Lake Placid, I was inspired by the overall theme of how…

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Food for Thought: Inspirational Food Writing Tips for Destination Marketing

Food for Thought: Inspirational Food Writing Tips for Destination Marketing

By Adena Miller

“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode…

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Collaboration Thrives in Travel & Tourism

Collaboration Thrives in Travel & Tourism

By Lisa Doerner

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business…

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4 Tips for a Successful Familiarization Tour

4 Tips for a Successful FAM Tour

By Rhonda

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these…

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Navigating Tourism Marketing: 10 Themes from 26 Leaders

Navigating Tourism Marketing Now: 10 Themes from 26 Leaders

By Nicole

In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the…

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Travel and Tourism Terms, Acronyms & Abbreviations

Travel and Tourism Terms, Acronyms & Abbreviations

By Rhonda

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space.…

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