Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

We invest
staff hours each year attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

Up to
Travel shows and events attended by BTI staff annually

ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace

We are
%
Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time. 

 

Tourism Campaigns

Taking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors

We earned 5.61 million media impressions in just four months, created video content that received 18,038 YouTube views, and 52,036…

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Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project,…

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Facebook Advertising Brings Demand for Travel Packages

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target…

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Additional Resources

Food for Thought: Inspirational Food Writing Tips for Destination Marketing

Food for Thought: Inspirational Food Writing Tips for Destination Marketing

By Adena Miller

“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode…

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Collaboration Thrives in Travel & Tourism

Collaboration Thrives in Travel & Tourism

By Lisa Doerner

The travel and tourism industry was indisputably one of the hardest hit during the past two years. Staying in business…

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4 Tips for a Successful Familiarization Tour

4 Tips for a Successful FAM Tour

By Rhonda

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these…

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Navigating Tourism Marketing: 10 Themes from 26 Leaders

Navigating Tourism Marketing Now: 10 Themes from 26 Leaders

By Nicole

In July, I attended the Destinations International annual convention in Baltimore Maryland. It was my first live conference and the…

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Travel and Tourism Terms, Acronyms & Abbreviations

Travel and Tourism Terms, Acronyms & Abbreviations

By Rhonda

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space.…

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How to Promote Local Tourism

How to Promote Local Tourism

By Colleen

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…

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