Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

We invest
staff hours each year attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

Up to
Travel shows and events attended by BTI staff annually

ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace

We are
%
Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time. 

 

Tourism Campaigns

Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project,…

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Facebook Advertising Brings Demand for Travel Packages

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target…

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Additional Resources

Travel and Tourism Terms, Acronyms & Abbreviations

Travel and Tourism Terms, Acronyms & Abbreviations

By Rhonda

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space.…

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How to Promote Local Tourism

How to Promote Local Tourism

By Colleen

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel…

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Borrowing from the Tourism Marketing Playbook: Why Agencies Collaborate

Why Agencies Collaborate: Borrowing from the Tourism Marketing Playbook

By Nicole

When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.

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Using Front Line Staff as Brand Ambassadors

Using Front Line Staff as Brand Ambassadors

By Rhonda

One main challenge every destination faces, regardless of size, is how to get the most return on investment from their…

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How the Tourism Industry Can Connect with the Hygge-Inspired Traveler

How the Tourism Industry Can Connect with the Hygge-Inspired Traveler

By Adena Miller

Over the last few years, it seems that every industry – from design and travel to fashion and food –…

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Preparing for Crisis Management in Tourism

By Camille

Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your…

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