Tourism Focus
We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.
How BTI dives into tourism:
Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference
ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace
We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time.
Tourism Campaigns
Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience
We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages…
Read MoreStrategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and…
Read MoreTaking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors
We earned 5.61 million media impressions in just four months, created video content that received 18,038 YouTube views, and 52,036…
Read MoreCreating Year-Round Demand with Storytelling & Strategy
How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project,…
Read MoreFacebook Advertising Brings Demand for Travel Packages
How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target…
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Additional Resources
Collaboration Drives Sustainable Tourism
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to…
Read MoreCan Curated Experiences Help Your Tourism Marketing?
In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.
Read MoreMaking a Career in Travel and Tourism
I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry.…
Read MoreWhat is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the…
Read MoreDriving Visitation Through Food Tourism
When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an…
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