Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

We invest
staff hours each year attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

Up to
Travel shows and events attended by BTI staff annually

ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace

We are
%
Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time. 

 

Tourism Campaigns

Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience

We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages…

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Strategic integrated marketing campaign leads to high economic impact in 2020

How this Case Study may be relevant to you: ​This example of work illustrates our strengths in strategic planning and…

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Taking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors

We earned 5.61 million media impressions in just four months, created video content that received 18,038 YouTube views, and 52,036…

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Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project,…

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Facebook Advertising Brings Demand for Travel Packages

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target…

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Additional Resources

Can Curated Experiences Help Your Tourism Marketing?

Can Curated Experiences Help Your Tourism Marketing?

By Lisa Doerner

In years past, travelers may have been satisfied to see sites like the Eiffel Tower or Colosseum; now they want to get behind the scenes, get underground access or see a destination from the air. The possibilities for curated experiences are unlimited.

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Making a Career in Travel and Tourism

By Nicole

I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry.…

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What is Accessibility in Tourism?

What is Accessibility in Tourism?

By Colleen Senglaub

Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the…

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ELEMENTAL PHOTOGRAPHY IN THE TOURISM WORLD

Elemental Photography in the Tourism World

By Rhonda

All tourism photography has one thing in common- an element that evokes a reaction, a feeling, or a desire to…

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Driving Visitation Through Food Tourism

Driving Visitation Through Food Tourism

By Colleen Senglaub

When visitors come to a destination, they are looking for unique and memorable experiences. Nothing brings people together for an…

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Food for Thought: Inspirational Food Writing Tips for Destination Marketing

Food for Thought: Inspirational Food Writing Tips for Destination Marketing

By Adena Miller

“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode…

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