Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the tourism industry. It's the difference between going to a brain surgeon over a generalist. By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

We invest

staff hours each year attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

Up to

Travel shows and events attended by BTI staff annually

ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace

We are

Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time.