Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the tourism industry. It's the difference between going to a brain surgeon over a generalist. By working in the tourism industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the tourism industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

In 2017, we invested
staff hours attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

We're where your customers and colleagues are.
Travel shows and events attended by BTI staff in 2017.

ABA, Heartland Travel, OMCA, IPW, TAP Dance, ILNY Media Marketplace, Discover America Day

%
Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time. 

 

Attracting Chinese Tourists

Attracting Chinese Tourists

By Rhonda

Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion…

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Travel and Tourism Terms, Acronyms & Abbreviations

Travel and Tourism Terms, Acronyms & Abbreviations

By Rhonda

Every industry has its language; can you talk tourism? We abbreviate words or phrases to save time, effort or space.…

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Inspiration for destination marketing

Inspiration for Destination Marketing

By Nicole

In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network…

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A DMO's Guide to Understanding Travel Influencers

A DMO’s Guide to Understanding Travel Influencers

By Colleen

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media…

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4 Tips for a Successful Familiarization Tour

4 Tips for a Successful FAM Tour

By Rhonda

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these…

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Travel marketings tips from a tourist's perspective

Travel Marketing Tips from a Tourist’s Perspective

By Sarah

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro,…

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