We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.
With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.
How BTI dives into tourism:
Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference
ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace
How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…Read More
How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…Read More
Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns
How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics…Read More
In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from…Read More
We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages…Read More
This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for…Read More
When solutions to our clients’ business issues require disciplines outside of our expertise, we borrow from the tourism marketing playbook and look for ways to collaborate with other agencies to deliver better results.Read More
Over the last few years, it seems that every industry – from design and travel to fashion and food –…Read More