Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

We invest
staff hours each year attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

Up to
Travel shows and events attended by BTI staff annually

ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace

We are
%
Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time. 

 

Tourism Campaigns

Creating in-market demand for Eclipse drive-market visitation

How this Case Study may be relevant to you: This project involved attracting visitors from a drive market using creative, out-of-the-box…

Read More
Driving Awareness Through Engaging Marketing Content

Driving Awareness Through Engaging Marketing Content

How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in…

Read More

Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…

Read More

Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…

Read More
Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics…

Read More

Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum

In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from…

Read More

Additional Resources

How the Tourism Industry Can Connect with the Hygge-Inspired Traveler

How the Tourism Industry Can Connect with the Hygge-Inspired Traveler

By Adena Miller

Over the last few years, it seems that every industry – from design and travel to fashion and food –…

Read More

Preparing for Crisis Management in Tourism

By Camille

Tourism is a fun industry. It’s vacations! People are having fun and aside from a few customer service issues, your…

Read More
4 Digital News Solutions for the Modern PR Pro

4 Digital News Solutions for the Modern PR Pro

By Sarah

As a modern PR professional, keeping up to date on the news is half the job. It’s important for me…

Read More
inside a bloggers world

Inside A Blogger’s World

By Rhonda

A first-hand immersion with bloggers and the five ‘what I know for sure’ take-aways The Finger Lakes Region of New…

Read More
How Association Management Companies help multi-stakeholder tourism marketing programs

How Association Management Companies help multi-stakeholder tourism marketing programs

By Nicole

Multi-stakeholder entities and collaborative partnerships are pervasive in the world of tourism. When DMOs, TPAs, counties and other representatives of…

Read More
Twitter for Tourism: Best Practices

Twitter for Tourism: Best Practices

By Camille

Social media and tourism marketing go hand in hand. Taking on social media can be challenging, especially with limited time…

Read More