Tourism Focus

We work exclusively with tourism clients. We do not work in any other industry. Break the Ice Media's clients benefit from our deep knowledge of the travel, tourism & hospitality industry. It's the difference between going to a brain surgeon over a generalist. By working in the travel, tourism & hospitality industry every single day, our team is the most informed on current trends and understands a wide variety of destination marketing strategies and tactics.

With a single focus, we go deeper, spend more time in the travel, tourism & hospitality industry and ultimately deliver maximum results to our clients.

How BTI dives into tourism:

We invest
staff hours each year attending educational events and conferences.

Destinations International, ESTO, eTourism Labs, Travel PRSA, Marketing Outlook Forum, NYSTIA Empire State Conference, NYSTIA Annual Meeting, PRSA Northeast Regional Conference

Up to
Travel shows and events attended by BTI staff annually

ABA, Heartland Travel, OMCA, IPW, TAP Dance, NYC Sales Exchange, ILNY Media Marketplace, Discover America Day, Travel Bloggers Exchange, North American Travel Journalists Association, Travel Media Showcase and TravMedia International Media Marketplace

We are
Committed to sharing our knowledge and teaching others. We participate on panels and present at industry workshops.

We also produce the weekly podcast Destination on The Left, where we interview tourism professionals from all over the world, learning and teaching at the same time. 


Tourism Campaigns

Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing…

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Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of…

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Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics…

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Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum

In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from…

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Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience

We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages…

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Strategic integrated marketing campaign leads to high economic impact in 2020

How this Case Study may be relevant to you: ​This example of work illustrates our strengths in strategic planning and…

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Additional Resources

Canadian Tourism Alive & Well

Canadian Tourism – Alive and Well

By Rhonda

There is much speculation around Canadian tourism and travel to the U.S. Are they still coming? How often do they…

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Social Media Marketing Trend to Watch in 2018

Social Media Marketing Trends to Watch in 2018

By Camille

Keeping up with social media trends can be challenging, but marketers and destinations know the importance of keeping a finger…

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Attracting Chinese Tourists

Attracting Chinese Tourists

By Rhonda

Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion…

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Inspiration for destination marketing

Inspiration for Destination Marketing

By Nicole

In July, I attended Destinations International (formerly DMAI) in Montreal to expand my knowledge of destination marketing and to network…

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A DMO's Guide to Understanding Travel Influencers

A DMO’s Guide to Understanding Travel Influencers

By Colleen

You didn’t really go on vacation if you didn’t post a picture of it on Instagram, right? Your social media…

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Travel marketings tips from a tourist's perspective

Travel Marketing Tips from a Tourist’s Perspective

By Sarah

Recently, I had the chance to spend two weeks in the Mediterranean – visiting Venice, Italy, three Greek Islands, Montenegro,…

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