Travel Trade Marketing
We talk tourism. We understand how to work with travel trade professionals, and we love building relationships and creating demand for your destination. We approach the industry strategically with the expertise to back it up.
Break the Ice assists our clients with travel trade marketing strategies, product development, sales outreach, tradeshow representation, getting products in catalogs and on the shelf, with tour operators, receptive operators and other trade companies.
Here's how we do groups marketing:
Virtual Events: On the Rise and Here to Stay
When the pandemic put a halt on consumers and professionals meeting face to face, innovation blossomed and the concept of virtual events met the demand …
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Financial Benefits of Group Travel
As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7…
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Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…
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Creating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in…
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How to Market a Tourist Destination
Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…
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Canadian Tourism – Alive and Well
There is much speculation around Canadian tourism and travel to the U.S. Are they still coming? How often do they…
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