Travel Trade Marketing

We talk tourism. We understand how to work with travel trade professionals, and we love building relationships and creating demand for your destination. We approach the industry strategically with the expertise to back it up.

Break the Ice assists our clients with travel trade marketing strategies, product development, sales outreach, tradeshow representation, getting products in catalogs and on the shelf, with tour operators, receptive operators and other trade companies.

Here's how we do groups marketing:

10 Ways to Become Group Ready

Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready

By Rhonda

Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…

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Creating Itineraries for FIT Travel

Creating Itineraries for FIT Travel

By Rhonda

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in…

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The Media, Travel and You: Top PR Trends and Tips of 2018

The Media, Travel and You: Top PR Trends and Tips of 2018

By Sarah

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and…

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how to market a tourist destination

How to Market a Tourist Destination

By Rhonda

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…

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Canadian Tourism Alive & Well

Canadian Tourism – Alive and Well

By Rhonda

There is much speculation around Canadian tourism and travel to the U.S. Are they still coming? How often do they…

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Attracting Chinese Tourists

Attracting Chinese Tourists

By Rhonda

Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion…

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