Travel Trade Marketing
When it comes to Travel Trade, we work with all travel professionals and we have well-rounded expertise including product development, sales, education and marketing.
If you're a destination or a hospitality business, we can assist you in reaching tour operators, booking tour groups and marketing the assets your area has to offer. If you're a tour operator or travel advisor, we connect you with the right destinations to boost your business, create new and exciting tours and attract new audiences. If you're an industry association or platform, we can work with you to develop strategic messaging and we can also help with live or virtual event planning.
From developing travel trade marketing strategies, to product development, sales outreach, and tradeshow representation, to getting products in catalogs and on the shelf, we know how to talk tourism. We love building relationships and approach the industry strategically with the expertise to back it up.
Our Travel Trade Services
Destinations, Attractions & Hospitality Services
Build and expand relationships with Group Tour Operators,Travel Advisors and Receptive Operators
Develop product that sells
Stakeholder Education
Direct sales
Attract international visitors
Work in partnership with local and state tourism offices
Tour Operators & Travel Advisors
Build brand awareness
Generate leads
Attract travel buyers
Fill departures
Industry Associations & Platforms
Develop sales and marketing strategies to reach their target market
Provide leadership & strategic planning
Create traffic, generate leads that lead to conversions
Assist with live and virtual event planning
Virtual Event Services
How this Case Study may be relevant to you: Virtual TAP Dance is a model of how to successfully switch from a traditional live conference to a virtual event while keeping profits, personal connection and memorable experiences intact. All eyes were on Travel Alliance Partners (TAP) in June 2020 with their bold move to be…
Read MoreAdditional Resources
Virtual Events: On the Rise and Here to Stay
When the pandemic put a halt on consumers and professionals meeting face to face, innovation blossomed and the concept of virtual events met the demand …
Read MoreFinancial Benefits of Group Travel
As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7…
Read MoreIncrease Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready
Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…
Read MoreCreating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in…
Read MoreHow to Market a Tourist Destination
Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…
Read MoreCanadian Tourism – Alive and Well
There is much speculation around Canadian tourism and travel to the U.S. Are they still coming? How often do they…
Read More