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Travel Trade Marketing

We talk tourism. We understand how to work with travel trade professionals, and we love building relationships and creating demand for your destination. We approach the industry strategically with the expertise to back it up.

Break the Ice assists our clients with travel trade marketing strategies, product development, sales outreach, tradeshow representation, getting products in catalogs and on the shelf, with tour operators, receptive operators and other trade companies.

Here's how we do groups marketing:

Financial Benefits of Group Travel [Image with men boarding a red bus with backpacks and musical instruments on their backs]

Financial Benefits of Group Travel

By Rhonda

As many are aware, tourism is an economic engine. In 2018, travel generated $2.5 trillion for the U.S. economy, supporting 15.7…

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Collaborative Marketing in Tourism Working Together to Lift All Boats

Collaborative Marketing in Tourism: Working Together to Lift All Boats

By Colleen

In the travel and tourism industry, we understand how difficult it can be to grab the attention – and reservation…

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10 Ways to Become Group Ready

Increase Foot Traffic with Motorcoach Business – 10 Ways to Become Group Ready

By Rhonda

Working in the travel and tourism industry allows us to get to know many small businesses that rely on visitors…

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Creating Itineraries for FIT Travel

Creating Itineraries for FIT Travel

By Rhonda

The United States is a highly sought-after tourist destination for people all around the globe. For those of us in…

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The Media, Travel and You: Top PR Trends and Tips of 2018

The Media, Travel and You: Top PR Trends and Tips of 2018

By Sarah

Earlier this month, I attended the annual PRSA Travel & Tourism Conference in New Orleans, a gathering of media and…

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how to market a tourist destination

How to Market a Tourist Destination

By Rhonda

Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…

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