Travel Trade Marketing

We talk tourism. We understand how to work with travel trade professionals, and we love building relationships and creating demand for your destination. We approach the industry strategically with the expertise to back it up.

Break the Ice assists our clients with travel trade marketing strategies, product development, sales outreach, tradeshow representation, getting products in catalogs and on the shelf, with tour operators, receptive operators and other trade companies.

Here's how we do groups marketing:

Attracting Chinese Tourists

Attracting Chinese Tourists

By Rhonda

Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion…

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Maximizing & Proving Tradeshow ROI

Maximizing and Proving Tradeshow ROI

By Jessica

What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the…

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4 Tips for a Successful Familiarization Tour

4 Tips for a Successful FAM Tour

By Rhonda

In the wonderful and exciting world of tourism marketing, various tactics are used to market a destination. One of these…

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Relationship Building through eNewsletters

Relationship-Building through eNewsletters

By Rhonda

The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When…

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Four Components of the Sales Funnel

Four Components of the Sales Funnel

By Rhonda

If you think what you do for a living has nothing to do with sales, think again. There’s not much…

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