Travel Trade Marketing
When it comes to Travel Trade, we work with all travel professionals and we have well-rounded expertise including product development, sales, education and marketing.
If you're a destination or a hospitality business, we can assist you in reaching tour operators, booking tour groups and marketing the assets your area has to offer. If you're a tour operator or travel advisor, we connect you with the right destinations to boost your business, create new and exciting tours and attract new audiences. If you're an industry association or platform, we can work with you to develop strategic messaging and we can also help with live or virtual event planning.
From developing travel trade marketing strategies, to product development, sales outreach, and tradeshow representation, to getting products in catalogs and on the shelf, we know how to talk tourism. We love building relationships and approach the industry strategically with the expertise to back it up.
Our Travel Trade Services
Destinations, Attractions & Hospitality Services
Build and expand relationships with Group Tour Operators,Travel Advisors and Receptive Operators
Develop product that sells
Stakeholder Education
Direct sales
Attract international visitors
Work in partnership with local and state tourism offices
Tour Operators & Travel Advisors
Build brand awareness
Generate leads
Attract travel buyers
Fill departures
Industry Associations & Platforms
Develop sales and marketing strategies to reach their target market
Provide leadership & strategic planning
Create traffic, generate leads that lead to conversions
Assist with live and virtual event planning
Virtual Event Services
All eyes were on Travel Alliance Partners (TAP) in June 2020 with their bold move to be the first in the travel, tourism & hospitality industry to announce and deliver a virtual event – which overwhelmingly exceeded expectations. Situational Analysis Travel Alliance Partners (TAP) was created 18 years ago as an innovative way to help…
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Creating Itineraries for FIT Travel
The United States is a highly sought-after tourist destination for people all around the globe. For those of us in…
Read MoreHow to Market a Tourist Destination
Is your destination saleable? Of course it is! Sales is sales whether the product is tangible or not. In selling a destination, establishing…
Read MoreCanadian Tourism – Alive and Well
There is much speculation around Canadian tourism and travel to the U.S. Are they still coming? How often do they…
Read MoreAttracting Chinese Tourists
Tourism is one of the leading industries in New York State, providing an economic impact of more than $100 Billion…
Read MoreMaximizing and Proving Tradeshow ROI
What’s the value in attending a tradeshow? Most tradeshows keep a list on their website with reasons to justify the…
Read MoreRelationship-Building through eNewsletters
The most important single ingredient in the formula of success is knowing how to get along with people.—Theodore Roosevelt When…
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