Creating in-market demand for Eclipse drive-market visitation

How this Case Study may be relevant to you: This project involved attracting visitors from a drive market using creative, out-of-the-box integrated tactics through collaboration in a short-term campaign. We distributed 200 cameras for an in-market activation that inspired word-of-mouth campaign activity, UGC, landing page form submissions and 25 participants at…

Read More

Driving Awareness Through Engaging Marketing Content

Driving Awareness Through Engaging Marketing Content

How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in developing content that inspires travel to the American Southwest. Areas of Focus: sports and events, leisure travel, international travel, group travel, value of tourism in the community. We built awareness…

Read More

Tour Operator Ramps Up Business with Digital Ads and Content Strategy

How this Case Study may be relevant to you: This project involved developing a strategic marketing plan, Google advertising campaigns for lead generation, brand cross-promotion and content development for customer engagement. By advertising through the second half of 2021, before many of their competitors, and staying top-of-mind with their customer base…

Read More

Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing campaign, balancing promotion goals with authentic messaging and community support. We earned 1.7 billion PR impressions from 80 placements including feature placements in national and niche publications, and partnerships with…

Read More

Creating a Destination Program for Group Tours & Meetings

How this Case Study may be relevant to you: This project required us to build a group tour and meetings program for a destination from scratch. Over the 8 years of work on the initiative, each one saw year-over-year increases in bookings and visitor spending. The 2019 program brought over $500,000…

Read More

Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of the changing visitor landscape. The marketing campaign reached target audiences in New England and other nearby drive destinations to engage with events, purchase tickets, enjoy virtual workshops and plan a…

Read More

Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics that would grow awareness and future visitation within time and marketing constraints. We helped Red Shed Brewery increase awareness among target audiences – with web traffic up 270%, email subscribers…

Read More

Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness

As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo Credit: National Comedy Center Situational Analysis The National Comedy Center opened in August 2018 and received many accolades in the months following – including being named Best New Museum by…

Read More

Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum

In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from target geographies posted about The Wild Center 71 times on social media. Photo Credit: The Wild Center Situational Analysis Although they had an engaged audience across social media, email marketing and…

Read More

Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience

We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages per visit in under 2 months. The app encouraged visitation to other assets in the region and 64% said they would like to use the app again. Photo Credit: Wayne…

Read More