Connecting Africa’s Eden with Global Travel Trade to Foster Relationship Building and Future Economic Development

How this Case Study may be relevant to you: As a result of COVID-19, cancellations of many traditional travel trade events took place around the world. We helped Africa’s Eden create a brand-new virtual event targeting the global travel trade market, in order to foster relationships among destination partners and plan for travel recovery, post-pandemic. …

Read More

Converting a live show to a virtual event while keeping profits, connections and the experience intact

Travel Alliance Partners group shot of Partners

How this Case Study may be relevant to you: Virtual TAP Dance is a model of how to successfully switch from a traditional live conference to a virtual event while keeping profits, personal connection and memorable experiences intact. All eyes were on Travel Alliance Partners (TAP) in June 2020 with their bold move to be…

Read More

Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned 178 million media impressions. 64% of…

Read More

Funding a Capital Campaign by Connecting a Community

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to bring attention and raise funds for a capital campaign project. From public relations and a social media contest, to event planning and a newsletter, we supported the campaign committee with mass outreach to the community…

Read More

Building an Arts & Culture Audience with Facebook Advertising

How this Case Study may be relevant to you: This regional program uses grant funding to reach potential visitors and residents to drive engagement and increase interest in visiting. In its first 9 months, the campaign drove over 13,000 clicks to the website. Situational Analysis CNY Arts has been promoting, supporting and celebrating the arts in…

Read More

Facebook Advertising Brings Demand for Travel Packages

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target audiences and changing creative to keep ads fresh for those audiences. Genesee County is on the leading edge of digital marketing trends, and Tourism Marketing Director Kelly Rapone is focused on making the best use…

Read More

Attracting Canadian Travelers to Upstate New York Destinations

How this Case Study may be relevant to you: This project involved attracting visitors beyond gateway cities, travel public relations, influencer marketing and media FAM planning for a a multi-stakeholder collaborative effort. We earned 7.74 million PR impressions from 15 media visits including feature placements in major in-market publications, and influencer placements. Photo Credit: Chautauqua County…

Read More