Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness

As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo Credit: National Comedy Center Situational Analysis The National Comedy Center opened in August 2018 and received many accolades in the months following – including being named Best New Museum by…

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Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum

In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from target geographies posted about The Wild Center 71 times on social media. Photo Credit: The Wild Center Situational Analysis Although they had an engaged audience across social media, email marketing and…

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Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience

We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages per visit in under 2 months. The app encouraged visitation to other assets in the region and 64% said they would like to use the app again. Photo Credit: Wayne…

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Branding and Messaging Strengthen a Public-Private Partnership

We helped the Autism Nature Trail raise $1.9M in 10 months to complete its public fundraising initiative and pave the way for a Spring 2021 Groundbreaking. Photo Credit: Letchworth State Park Autism Nature Trail (ANT) Situational Analysis The Autism Nature Trail (ANT) at Letchworth State Park is a project that has…

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Strategic integrated marketing campaign leads to high economic impact in 2020

​This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for strategic recovery during the pandemic. It also demonstrates how we executed an integrated, short-term campaign. We drove strong results in a very short period, using a high-impact, strategic approach. An…

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Taking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors

We earned 5.61 million media impressions in just four months, created video content that received 18,038 YouTube views, and 52,036 Facebook views. The campaign was covered by Huffington Post and The Weather Channel, and won 6 industry awards. Photo Credit: Visit Syracuse Situational Analysis In Syracuse & Central New York,…

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Building Brand Awareness by Brewing Up Media Attention

Through press releases and story pitches, the 2019 public relations program for the New York State Brewer’s Association (NYSBA) successfully drove awareness of New York as a craft beer state, encouraging visitation to New York’s 460+ craft breweries. Earned media placements highlighted the state’s craft beer industry as a whole,…

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Connecting Africa’s Eden with Global Travel Trade to Foster Relationship Building and Future Economic Development

We created a three-day event that hosted over 70 destination exhibitors and over 60 global travel trade buyers, in series of one-on-one appointments, educational sessions, entertainment and virtual networking opportunities.  Victoria Falls, aerial view Photo Credit: The Victoria Falls Regional Tourism Association Situational Analysis The Victoria Falls Regional Tourism Association…

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Converting a live show to a virtual event while keeping profits, connections and the experience intact

All eyes were on Travel Alliance Partners (TAP) in June 2020 with their bold move to be the first in the travel, tourism & hospitality industry to announce and deliver a virtual event – which overwhelmingly exceeded expectations. Situational Analysis Travel Alliance Partners (TAP) was created 18 years ago as…

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Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned…

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