Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing campaign, balancing promotion goals with authentic messaging and community support. We earned 23 million PR impressions from 58 placements including feature placements in major publications, as well as niche publications…

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Creating a Destination Program for Group Tours & Meetings

How this Case Study may be relevant to you: This project required us to build a group tour and meetings program for a destination from scratch. Over the 8 years of work on the initiative, each one saw year-over-year increases in bookings and visitor spending. The 2019 program brought over $500,000…

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Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of the changing visitor landscape. The marketing campaign reached target audiences in New England and other nearby drive destinations to engage with events, purchase tickets, enjoy virtual workshops and plan a…

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Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns

How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics that would grow awareness and future visitation within time and marketing constraints. We helped Red Shed Brewery increase awareness among target audiences – with web traffic up 270%, email subscribers…

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Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness

As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo Credit: National Comedy Center Situational Analysis The National Comedy Center opened in August 2018 and received many accolades in the months following – including being named Best New Museum by…

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Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum

In 2019, our campaign resulted in 79 placements and over 8.5 Million media impressions. Eight hosted writers and influencers from target geographies posted about The Wild Center 71 times on social media. Photo Credit: The Wild Center Situational Analysis Although they had an engaged audience across social media, email marketing and…

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Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience

We helped Wayne County turn their paper-and-stamp brochure into an app that saw over 8,000 unique visitors and 9 pages per visit in under 2 months. The app encouraged visitation to other assets in the region and 64% said they would like to use the app again. Photo Credit: Wayne…

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Branding and Messaging Strengthen a Public-Private Partnership

We helped the Autism Nature Trail raise $1.9M in 10 months to complete its public fundraising initiative and pave the way for a Spring 2021 Groundbreaking. Photo Credit: Letchworth State Park Autism Nature Trail (ANT) Situational Analysis The Autism Nature Trail (ANT) at Letchworth State Park is a project that has…

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Strategic integrated marketing campaign leads to high economic impact in 2020

​This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for strategic recovery during the pandemic. It also demonstrates how we executed an integrated, short-term campaign. We drove strong results in a very short period, using a high-impact, strategic approach. An…

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Taking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors

We earned 5.61 million media impressions in just four months, created video content that received 18,038 YouTube views, and 52,036 Facebook views. The campaign was covered by Huffington Post and The Weather Channel, and won 6 industry awards. Photo Credit: Visit Syracuse Situational Analysis In Syracuse & Central New York,…

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