Building Brand Awareness by Brewing Up Media Attention

Through press releases and story pitches, the 2019 public relations program for the New York State Brewer’s Association (NYSBA) successfully drove awareness of New York as a craft beer state, encouraging visitation to New York’s 460+ craft breweries. Earned media placements highlighted the state’s craft beer industry as a whole,…

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Connecting Africa’s Eden with Global Travel Trade to Foster Relationship Building and Future Economic Development

We created a three-day event that hosted over 70 destination exhibitors and over 60 global travel trade buyers, in series of one-on-one appointments, educational sessions, entertainment and virtual networking opportunities.  Victoria Falls, aerial view Photo Credit: The Victoria Falls Regional Tourism Association Situational Analysis The Victoria Falls Regional Tourism Association…

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Converting a live show to a virtual event while keeping profits, connections and the experience intact

All eyes were on Travel Alliance Partners (TAP) in June 2020 with their bold move to be the first in the travel, tourism & hospitality industry to announce and deliver a virtual event – which overwhelmingly exceeded expectations. Situational Analysis Travel Alliance Partners (TAP) was created 18 years ago as…

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Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned…

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Funding a Capital Campaign by Connecting a Community

How this Case Study may be relevant to you: This project involved several tactics to engage the community and officials to bring attention and raise funds for a capital campaign project. From public relations and a social media contest, to event planning and a newsletter, we supported the campaign committee with…

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Building an Arts & Culture Audience with Facebook Advertising

How this Case Study may be relevant to you: This regional program uses grant funding to reach potential visitors and residents to drive engagement and increase interest in visiting. In its first 9 months, the campaign drove over 13,000 clicks to the website. Situational Analysis CNY Arts has been promoting, supporting…

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Facebook Advertising Brings Demand for Travel Packages

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target audiences and changing creative to keep ads fresh for those audiences. Genesee County is on the leading edge of digital marketing trends, and Tourism Marketing Director Kelly Rapone is focused…

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Attracting Canadian Travelers to Upstate New York Destinations

We earned 7.74 million PR impressions from 15 media visits including feature placements in major in-market publications, and influencer placements. Photo Credit: Chautauqua County Visitors Bureau Situational Analysis Canada is the number one inbound international market for New York State. With 25% of all Canadians living in the Golden Horseshoe…

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