Facebook Advertising Brings Demand for Travel Packages

How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target audiences and changing creative to keep ads fresh for those audiences. Genesee County is on the leading edge of digital marketing trends, and Tourism Marketing Director Kelly Rapone is focused on making the best use…

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Attracting Canadian Travelers to Upstate New York Destinations

How this Case Study may be relevant to you: This project involved attracting visitors beyond gateway cities, travel public relations, influencer marketing and media FAM planning for a a multi-stakeholder collaborative effort. We earned 7.74 million PR impressions from 15 media visits including feature placements in major in-market publications, and influencer placements. Photo Credit: Chautauqua County…

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