Converting a live show to a virtual event while keeping profits, connections and the experience intact
How this Case Study may be relevant to you: Virtual TAP Dance is a model of how to successfully switch from a traditional live conference to a virtual event while keeping profits, personal connection and memorable experiences intact. All eyes were on Travel Alliance Partners (TAP) in June 2020 with their bold move to be…
Read MoreCreating Year-Round Demand with Storytelling & Strategy
How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned 178 million media impressions. 64% of…
Read MoreAttracting Canadian Travelers to Upstate New York Destinations
How this Case Study may be relevant to you: This project involved attracting visitors beyond gateway cities, travel public relations, influencer marketing and media FAM planning for a multi-stakeholder collaborative effort. We earned 7.74 million PR impressions from 15 media visits including feature placements in major in-market publications, and influencer placements. Photo Credit: Chautauqua County Visitors…
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