Strategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for strategic recovery during the pandemic. It also demonstrates how we executed an integrated, short-term campaign. We drove strong results in a very short period, using a…
Read MoreBuilding an Arts & Culture Audience with Facebook Advertising
How this Case Study may be relevant to you: This regional program uses grant funding to reach potential visitors and residents to drive engagement and increase interest in visiting. In its first 9 months, the campaign drove over 13,000 clicks to the website. Situational Analysis CNY Arts has been promoting, supporting and celebrating the arts in…
Read MoreFacebook Advertising Brings Demand for Travel Packages
How this Case Study may be relevant to you: This campaign deals in advertising campaigns that speak to several distinct target audiences and changing creative to keep ads fresh for those audiences. Genesee County is on the leading edge of digital marketing trends, and Tourism Marketing Director Kelly Rapone is focused on making the best use…
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