Creating in-market demand for Eclipse drive-market visitation

How this Case Study may be relevant to you: This project involved attracting visitors from a drive market using creative, out-of-the-box integrated tactics through collaboration in a short-term campaign. We distributed 200 cameras for an in-market activation that inspired word-of-mouth campaign activity, UGC, landing page form submissions and 25 participants at a media event. (This campaign…

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