Local and Regional PR Efforts Lead with Laughter to Build Brand Awareness

How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging local and regional PR to build brand awareness and promote visitation from nearby drive markets.   As of January 2021, we earned over 265.6M media impressions in national outlets and in key regional drive markets. Photo…

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Taking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors

How this Case Study may be relevant to you: This campaign used the PESO model to develop a holistic approach to marketing, driving visitation and hotel occupancy within a destination. We earned 5.61 million media impressions in just four months, created video content that received 18,038 YouTube views, and 52,036 Facebook views. The campaign was covered…

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Creating Year-Round Demand with Storytelling & Strategy

How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide initiative with over 30 county participants and 85 individual locations, managed by Genesee County Tourism Marketing Director Kelly Rapone. In the 2017-18 season we earned 178 million media impressions. 64% of…

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Attracting Canadian Travelers to Upstate New York Destinations

How this Case Study may be relevant to you: This project involved attracting visitors beyond gateway cities, travel public relations, influencer marketing and media FAM planning for a multi-stakeholder collaborative effort. We earned 7.74 million PR impressions from 15 media visits including feature placements in major in-market publications, and influencer placements. Photo Credit: Chautauqua County Visitors…

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