Tour Operator Ramps Up Business with Digital Ads and Content Strategy

How this Case Study may be relevant to you: This project involved developing a strategic marketing plan, Google advertising campaigns for lead generation, brand cross-promotion and content development for customer engagement. By advertising through the second half of 2021, before many of their competitors, and staying top-of-mind with their customer base through regular content, Old Sod…

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Historical Figure brings DEI to the Forefront: Auburn, NY – Harriet Tubman’s Chosen Hometown

How this Case Study may be relevant to you: This project involved applying DEI principles to a strategic PR and marketing campaign, balancing promotion goals with authentic messaging and community support. We earned 1.7 billion PR impressions from 80 placements including feature placements in national and niche publications, and partnerships with key influencers. photo credit: TourCayuga…

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Re-aligning Strategy to Meet Changing Visitor Sentiment

How this Case Study may be relevant to you: This is an example of strategy and a deep understanding of the changing visitor landscape. The marketing campaign reached target audiences in New England and other nearby drive destinations to engage with events, purchase tickets, enjoy virtual workshops and plan a future trip to a cultural…

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Strategic integrated marketing campaign leads to high economic impact in 2020

How this Case Study may be relevant to you: ​This example of work illustrates our strengths in strategic planning and the tool we developed to help destinations plan for strategic recovery during the pandemic. It also demonstrates how we executed an integrated, short-term campaign. We drove strong results in a very short period, using a…

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