Creating in-market demand for Eclipse drive-market visitation
This project involved attracting visitors from a drive market using creative, out-of-the-box integrated tactics through collaboration in a short-term campaign.
Historical Figure brings DEI to the Forefront: Auburn, NY
This project involved applying DEI principles to a strategic PR and marketing campaign, balancing promotion goals with authentic messaging and community support.
Re-aligning Strategy to Meet Changing Visitor Sentiment
The marketing campaign reached target audiences in New England and other nearby drive destinations to engage with events, purchase tickets, enjoy virtual workshops and plan a future trip to a cultural attraction and its surrounding region.
Growing a Craft Beer Audience During the Pandemic with Entertaining Content, Creative Contest & Digital Campaigns
How this Case Study may be relevant to you: This marketing campaign required creative problem solving to identify result-driving tactics that would grow awareness and…
Influencer Outreach and Media FAMs Stimulate Drive Market Visitation for Open Air Museum
How this Case Study may be relevant to you: This example of work illustrates Break the Ice Media’s strengths in leveraging PR to create interest…
Seasonal Trail uses Gamification to Augment Visitation with New Virtual Experience
How this Case Study may be relevant to you: This annual campaign required creative problem solving to develop a touchless virtual component to encourage visitation and…
Strategic integrated marketing campaign leads to high economic impact in 2020
How this Case Study may be relevant to you: This example of work illustrates our strengths in strategic planning and the tool we developed to…
Taking Charge of a Shoulder Season to Reposition Winter for Locals & Visitors
How this Case Study may be relevant to you: This campaign used the PESO model to develop a holistic approach to marketing, driving visitation and hotel…
Creating Year-Round Demand with Storytelling & Strategy
How this Case Study may be relevant to you: The Haunted History Trail is a shining example of a multi-stakeholder project, as it is a state-wide…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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