Creating a Destination Program for Group Tours & Meetings
How this Case Study may be relevant to you: This project required us to build a group tour and meetings program for a destination from scratch. Over the 8 years of work on the initiative, each one saw year-over-year increases in bookings and visitor spending. The 2019 program brought over $500,000 in visitor spending and over…
Read MoreConnecting Africa’s Eden with Global Travel Trade to Foster Relationship Building and Future Economic Development
How this Case Study may be relevant to you: As a result of COVID-19, cancellations of many traditional travel trade events took place around the world. We helped Africa’s Eden create a brand-new virtual event targeting the global travel trade market, in order to foster relationships among destination partners and plan for travel recovery, post-pandemic. …
Read MoreConverting a live show to a virtual event while keeping profits, connections and the experience intact
How this Case Study may be relevant to you: Virtual TAP Dance is a model of how to successfully switch from a traditional live conference to a virtual event while keeping profits, personal connection and memorable experiences intact. All eyes were on Travel Alliance Partners (TAP) in June 2020 with their bold move to be…
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