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Spooky events and notorious individuals may have happened long ago, but their stories live on today. So there’s nothing to be scared of or worry about — or is there?  The Haunted History Trail offers over 400 miles of haunted attractions, dining and accommodations in New York State. The Trail started in Fall 2013 as a way to encourage guests of all ages to explore some of New York State’s most interesting and intriguing places. By 2016, the trail needed help to promote it through an integrated marketing campaign. Who you gonna call? They called Break the Ice Media!


Influencer Marketing has become an important part of a destination's marketing strategy. Getting started in the world of influencer marketing has never been easier. Learn the ins-and-outs of working with influencers as well as tips and best practices in this eBook by BTI team members Sarah Blackwell, Colleen Onuffer, and Jessica Reilly.